Description
SWOT ANALYSIS OF PLAYMOBIL
Playmobil
Parent Company
Brandstätter Group
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Covers the entire range of toys from action figures to videogames
STP
Segment
Kids games and toys
Target Group
Age 4-16 years upper middle class
Positioning
Covers the entire range of toys from action figures to videogames
SWOT Analysis
1.One of the most trusted brand-names in the toy market with excellent brand recall 2. The company has successfully established itself in markets all over the world 3. The company has adapted well to technological advancements by including videogames in its product portfolio 4.The company has good online distribution through its official online stores Strength 5. High quality of toys and good reputation
1.The company has been unable to roll-out the toys on a worldwide scale. The export markets get the toys 1 year late. 2.The company has been unable to sustain the Funstores opened in the USA. Weakness 3.The brand demands a premium price for its toys
1.Increase the number of FunParks and FunStores through a franchisee model 2.Get into the party organization space Opportunity 3.Enter the mobile and tablet applications space by leveraging on the
brand name and currently held licenses
1. The company faces heavy competition from other toymakers in the same space 2. The companys faces threat from Chinese duplicate toymakers Threats 3.The company faces threat from piracy for its Nintendo and Wii games
Competition
1.Hasbro Competitors 2. JaKKS Pacific
doc_774872774.docx
SWOT ANALYSIS OF PLAYMOBIL
Playmobil
Parent Company
Brandstätter Group
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Covers the entire range of toys from action figures to videogames
STP
Segment
Kids games and toys
Target Group
Age 4-16 years upper middle class
Positioning
Covers the entire range of toys from action figures to videogames
SWOT Analysis
1.One of the most trusted brand-names in the toy market with excellent brand recall 2. The company has successfully established itself in markets all over the world 3. The company has adapted well to technological advancements by including videogames in its product portfolio 4.The company has good online distribution through its official online stores Strength 5. High quality of toys and good reputation
1.The company has been unable to roll-out the toys on a worldwide scale. The export markets get the toys 1 year late. 2.The company has been unable to sustain the Funstores opened in the USA. Weakness 3.The brand demands a premium price for its toys
1.Increase the number of FunParks and FunStores through a franchisee model 2.Get into the party organization space Opportunity 3.Enter the mobile and tablet applications space by leveraging on the
brand name and currently held licenses
1. The company faces heavy competition from other toymakers in the same space 2. The companys faces threat from Chinese duplicate toymakers Threats 3.The company faces threat from piracy for its Nintendo and Wii games
Competition
1.Hasbro Competitors 2. JaKKS Pacific
doc_774872774.docx