Description
SWOT ANALYSIS OF PLAY STATION 3
PlayStation 3 Parent Company Category Sector Tagline/Slogans USP Sony Gaming Consoles IT and Technology This is Living The best gaming console STP Segment Target Group Positioning Gamers Gamers who look for high performance and high end graphics Best Gaming console from Sony SWOT Analysis 1) Backing of Sony 2) Large number of titles 3) High performance 4) Large Subscription Base 1) Inadequate Security Measures 2) Costly and Expensive Titles 1) To recover from losses and give proof of a secure environment 2) Launch more innovative stuff like move 3) Game Titles for movies, brands etc 1) Gamers have lost trust in Sony PS3 network 2) Xbox rising fast with innovations like Kinetic
Strength
Weakness
Opportunity
Threats
Competition 1) XBOX 360 2) Nintendo Wii
Competitors
doc_387894714.docx
SWOT ANALYSIS OF PLAY STATION 3
PlayStation 3 Parent Company Category Sector Tagline/Slogans USP Sony Gaming Consoles IT and Technology This is Living The best gaming console STP Segment Target Group Positioning Gamers Gamers who look for high performance and high end graphics Best Gaming console from Sony SWOT Analysis 1) Backing of Sony 2) Large number of titles 3) High performance 4) Large Subscription Base 1) Inadequate Security Measures 2) Costly and Expensive Titles 1) To recover from losses and give proof of a secure environment 2) Launch more innovative stuff like move 3) Game Titles for movies, brands etc 1) Gamers have lost trust in Sony PS3 network 2) Xbox rising fast with innovations like Kinetic
Strength
Weakness
Opportunity
Threats
Competition 1) XBOX 360 2) Nintendo Wii
Competitors
doc_387894714.docx