Description
SWOT ANALYSIS OF PLAY ALONG TOYS
‘Play Along Toys’
Parent Company
Jakks Pacific
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
USP
Licensed producer of figures based on celebrities
STP
Segment
Kids and Adults
Target Group
Celebrity doll enthusiasts
Positioning
Collectors brand
SWOT Analysis
1.One of the most trusted brand-names in the toy-maker world 2. The brand was one of the first to come out with dolls based on pop stars and sports celebrities 3.Excellent distribution due to recent takeover by Jakks Pacific Strength 4.Revamps products based on the current fad regularly
1.The company has been acquired by Jakks Pacific which may lead to reduced focus 2.The company depends on a lot of licenses to produce the toys 3.Production is outsourced to China. This may create a duplicates Weakness market easily which could cause brand-dilution
1. To enter celebrity spaces that are untouched as yet like TV series 2.Start exclusive release of collectible action figures under the “Play Along Toys” brand name Opportunity 3.Expand the toy collector craze to other countries and leverage this.
1. Threat due to the virtual gaming alternatives that are eating the toy Threats market share
2.A very high rate of duplication in Chinese markets 3.High dependence on other firms for license sharing and manufacturing
Competition
1.Bowen Design Competitors 2. Galoob
doc_935106648.docx
SWOT ANALYSIS OF PLAY ALONG TOYS
‘Play Along Toys’
Parent Company
Jakks Pacific
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
USP
Licensed producer of figures based on celebrities
STP
Segment
Kids and Adults
Target Group
Celebrity doll enthusiasts
Positioning
Collectors brand
SWOT Analysis
1.One of the most trusted brand-names in the toy-maker world 2. The brand was one of the first to come out with dolls based on pop stars and sports celebrities 3.Excellent distribution due to recent takeover by Jakks Pacific Strength 4.Revamps products based on the current fad regularly
1.The company has been acquired by Jakks Pacific which may lead to reduced focus 2.The company depends on a lot of licenses to produce the toys 3.Production is outsourced to China. This may create a duplicates Weakness market easily which could cause brand-dilution
1. To enter celebrity spaces that are untouched as yet like TV series 2.Start exclusive release of collectible action figures under the “Play Along Toys” brand name Opportunity 3.Expand the toy collector craze to other countries and leverage this.
1. Threat due to the virtual gaming alternatives that are eating the toy Threats market share
2.A very high rate of duplication in Chinese markets 3.High dependence on other firms for license sharing and manufacturing
Competition
1.Bowen Design Competitors 2. Galoob
doc_935106648.docx