Description
SWOT ANALYSIS OF PLAN B TOYS
Plan B Toys
Parent Company
Plan B Toys Ltd.
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Producer of a diverse range of action figures
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Kids and collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name in the US 2. Diverse line of products in its portfolio 3. Has license to some of the most popular comic and movie franchises Strength 4. High quality products with a strong focus on action figures
1. Small market share as brand does have a strong global reach 2.Fake products easily available in the market leading to loss of Weakness revenue
1.Potential to tap into more franchises 2.Reaching out by organizing contests on existing franchises Opportunity 3. Can put holograms or something similar so that imitation is not easy
1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games 5. Other similar companies Threats 6.Controversies
Competition
1.Hasbro 2.Mattel 3.Bandai 4.McFarlane 5. Neca Competitors 6. Hot Toys
doc_532529190.docx
SWOT ANALYSIS OF PLAN B TOYS
Plan B Toys
Parent Company
Plan B Toys Ltd.
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Producer of a diverse range of action figures
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Kids and collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name in the US 2. Diverse line of products in its portfolio 3. Has license to some of the most popular comic and movie franchises Strength 4. High quality products with a strong focus on action figures
1. Small market share as brand does have a strong global reach 2.Fake products easily available in the market leading to loss of Weakness revenue
1.Potential to tap into more franchises 2.Reaching out by organizing contests on existing franchises Opportunity 3. Can put holograms or something similar so that imitation is not easy
1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games 5. Other similar companies Threats 6.Controversies
Competition
1.Hasbro 2.Mattel 3.Bandai 4.McFarlane 5. Neca Competitors 6. Hot Toys
doc_532529190.docx