Description
SWOT ANALYSIS OF PIZZA HUT
Pizza Hut
Parent Company
Pizza Hut
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Your Favorite Your Pizza Hut
USP
Good service and good pizzas at outlets
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
Most delicious pizzas for the entire family
SWOT Analysis
1.Huge popular brand name and high brand loyalty 2. Innovative range of pizzas under one roof 3.Hygenic food and quick service 4. Sound financial situation and international turnover. 5.Good advertising and marketing Strength 6. Over 20,000 franchises around the world
1. Loyal customers are feeling that the satisfaction of the pizzas is declining. 2. Franchise management Weakness 3. Lack of an organic pizzas, which will limit the target market
1. New Pizzas with different crust sizes and flavors. 2.Venture more into home delivery Opportunity 3.Venture into newer markets
1. Threat from Dominos pizza, also from Mc Donald’s who have tried to introduce a new meal that is a Pizza. 2. Health conscious people. Threats 3. The rising prices of special ingredients like cheese, used in pizzas.
Competition
1.KFC 2.McDonalds 3.Dominoes 4.Subway 5.Pizza Hut 6.Smokin Joes 7.TacoBell Competitors 8.Papa John's Pizza
doc_496913176.docx
SWOT ANALYSIS OF PIZZA HUT
Pizza Hut
Parent Company
Pizza Hut
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Your Favorite Your Pizza Hut
USP
Good service and good pizzas at outlets
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
Most delicious pizzas for the entire family
SWOT Analysis
1.Huge popular brand name and high brand loyalty 2. Innovative range of pizzas under one roof 3.Hygenic food and quick service 4. Sound financial situation and international turnover. 5.Good advertising and marketing Strength 6. Over 20,000 franchises around the world
1. Loyal customers are feeling that the satisfaction of the pizzas is declining. 2. Franchise management Weakness 3. Lack of an organic pizzas, which will limit the target market
1. New Pizzas with different crust sizes and flavors. 2.Venture more into home delivery Opportunity 3.Venture into newer markets
1. Threat from Dominos pizza, also from Mc Donald’s who have tried to introduce a new meal that is a Pizza. 2. Health conscious people. Threats 3. The rising prices of special ingredients like cheese, used in pizzas.
Competition
1.KFC 2.McDonalds 3.Dominoes 4.Subway 5.Pizza Hut 6.Smokin Joes 7.TacoBell Competitors 8.Papa John's Pizza
doc_496913176.docx