Description
SWOT ANALYSIS OF PIRAMAL GROUP
Piramal Group
Parent Company
Piramal group
Category
Retail stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Knowledge action care
USP
One of the most prominent pharma companies in India
STP
segmentation
Inidividuals and corporates seeking pharma products
Target Group
Middle class and upper class individuals
Positioning
Quality and afforable pharmaceutical products
SWOT Analysis
1.Indian pharmaceutical and health care company with Piramal Enterprises is also one of the largest custom manufacturing companies across the World 2.High investment in R & D, Piramal Enterprises has a global R&D division in NY, a facility in India, and a manufacturing plant in Bethlehem 3.High Brand equity in healthcare industry 4. Piramal Healthcare is one of the fastest growing players by sales domestic consumer healthcare market, which deals with nonprescription products in the healthcare and wellness segment. Strength 5. Good product portofolio and a strong workforce
1.Weak global presence compared to global players Weakness 2.Due to high competition brand has limited market share
1.Global presence by expansion 2. Healthcare sector is booming industry in coming years so expanding in this sector Opportunity 3. Acquisition of smaller players to enhance image
1. Advanced technologies constantly demanding product innovation 2.Due to global slowdown people start spending less on healthcare expenses Threats 3. Unfavorable govt policies
Competition
1.GlaxoSmithKline ltd 2.Cipla 3.Ranbaxy laboratories Competitors 4. Biocon
doc_592378193.docx
SWOT ANALYSIS OF PIRAMAL GROUP
Piramal Group
Parent Company
Piramal group
Category
Retail stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Knowledge action care
USP
One of the most prominent pharma companies in India
STP
segmentation
Inidividuals and corporates seeking pharma products
Target Group
Middle class and upper class individuals
Positioning
Quality and afforable pharmaceutical products
SWOT Analysis
1.Indian pharmaceutical and health care company with Piramal Enterprises is also one of the largest custom manufacturing companies across the World 2.High investment in R & D, Piramal Enterprises has a global R&D division in NY, a facility in India, and a manufacturing plant in Bethlehem 3.High Brand equity in healthcare industry 4. Piramal Healthcare is one of the fastest growing players by sales domestic consumer healthcare market, which deals with nonprescription products in the healthcare and wellness segment. Strength 5. Good product portofolio and a strong workforce
1.Weak global presence compared to global players Weakness 2.Due to high competition brand has limited market share
1.Global presence by expansion 2. Healthcare sector is booming industry in coming years so expanding in this sector Opportunity 3. Acquisition of smaller players to enhance image
1. Advanced technologies constantly demanding product innovation 2.Due to global slowdown people start spending less on healthcare expenses Threats 3. Unfavorable govt policies
Competition
1.GlaxoSmithKline ltd 2.Cipla 3.Ranbaxy laboratories Competitors 4. Biocon
doc_592378193.docx