Description
SWOT ANALYSIS OF PILSNER URQUELL
Pilsner Urquell
Parent Company
SABMiller
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
The world’s first golden beer
USP
The same values and quality since 1897 STP
30-50 age group especially males due to slightly btter taste of the Segment beer
Target Group
Urban males who loves to drink pilsner beer
Positioning
Heritage, provenance and premium SWOT Analysis
1. Plethora of top international awards 2. Consistently rated by critics as one of the world’s very finest brews 3.First pilsner beer in the worldso it has a strong heritage and legacy 4. Bitterness measured in BU (bitterness units) reaches in Pilsner Urquell beer high units while other lagers average less Strength 5. Good availability and distribution
1.Strong market competition means limited market share Weakness 3. A large international market is yet untapped
1. Its global reputation puts it in a premium range which it can rely on while entering new markets 2. The strong distribution network of SABMiller Opportunity 3. Gaining more recognition by advertising and sponsoring big events
1. Growing competition in premium lager segment Threats 2. Comparatives lower priced alternatives available in the market Competition
1. Budweiser 2. Heineken Competitors 3.Corona extra
doc_473168969.docx
SWOT ANALYSIS OF PILSNER URQUELL
Pilsner Urquell
Parent Company
SABMiller
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
The world’s first golden beer
USP
The same values and quality since 1897 STP
30-50 age group especially males due to slightly btter taste of the Segment beer
Target Group
Urban males who loves to drink pilsner beer
Positioning
Heritage, provenance and premium SWOT Analysis
1. Plethora of top international awards 2. Consistently rated by critics as one of the world’s very finest brews 3.First pilsner beer in the worldso it has a strong heritage and legacy 4. Bitterness measured in BU (bitterness units) reaches in Pilsner Urquell beer high units while other lagers average less Strength 5. Good availability and distribution
1.Strong market competition means limited market share Weakness 3. A large international market is yet untapped
1. Its global reputation puts it in a premium range which it can rely on while entering new markets 2. The strong distribution network of SABMiller Opportunity 3. Gaining more recognition by advertising and sponsoring big events
1. Growing competition in premium lager segment Threats 2. Comparatives lower priced alternatives available in the market Competition
1. Budweiser 2. Heineken Competitors 3.Corona extra
doc_473168969.docx