Description
SWOT ANALYSIS OF PIERRE CARDIN
Pierre Cardin
Parent Company
Pierre Cardin
Category
Apparel and Accessories
Sector
Retail and Lifestyle
Today is too important to wear anything else; Wear it well into the Tagline/ Slogan night
USP
Modern and Innovative STP
Segment
Premium Elite, Fashion Conscious
Target Group
Men and women from the urban upper class
Positioning
Stylish, Innovative, Futuristic SWOT Analysis
1. Known as an Innovator due to its stretch jerseys. 2. Established brand and is the only fashion house to maintain independent status which lends credibility to its business style 3. Has successfully expanded into different product lines and hence has become a household name for elite people 4. Experimented with car interiors along with apparel, perfumes, accessories etc Strength 5. Good brand name and strong presence in the market
1.Has to invest huge money in order to protect and maintain its brand image 2.Limited brand advertising as compared to lifestyle giants across the Weakness world
Opportunity
1. Emerging luxury markets in India, China and other emerging
economies 2.Creating competitive advantage in different business segments 3.M & As to leverage its brand name
1.Extremely competitive segment 2.Product substitution is easily available Threats 3. Continuous changing trends means constant innovation Competition
1.Dior Competitors 2.Gucci
doc_743887180.docx
SWOT ANALYSIS OF PIERRE CARDIN
Pierre Cardin
Parent Company
Pierre Cardin
Category
Apparel and Accessories
Sector
Retail and Lifestyle
Today is too important to wear anything else; Wear it well into the Tagline/ Slogan night
USP
Modern and Innovative STP
Segment
Premium Elite, Fashion Conscious
Target Group
Men and women from the urban upper class
Positioning
Stylish, Innovative, Futuristic SWOT Analysis
1. Known as an Innovator due to its stretch jerseys. 2. Established brand and is the only fashion house to maintain independent status which lends credibility to its business style 3. Has successfully expanded into different product lines and hence has become a household name for elite people 4. Experimented with car interiors along with apparel, perfumes, accessories etc Strength 5. Good brand name and strong presence in the market
1.Has to invest huge money in order to protect and maintain its brand image 2.Limited brand advertising as compared to lifestyle giants across the Weakness world
Opportunity
1. Emerging luxury markets in India, China and other emerging
economies 2.Creating competitive advantage in different business segments 3.M & As to leverage its brand name
1.Extremely competitive segment 2.Product substitution is easily available Threats 3. Continuous changing trends means constant innovation Competition
1.Dior Competitors 2.Gucci
doc_743887180.docx