Description
SWOT ANALYSIS OF PIAGET S.A
Piaget S.A
Parent Company
Richemont group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Blooming your life
USP
Artistic and delicately crafted watches adorned with precious stones STP
Segment
Luxury watches and jewellery segment
Target Group
High Income group women
Positioning
Delicate luxury watches that are not just watches, but also Jewellery SWOT Analysis 1.Piaget S.A has developed a reputation of being a watchmaker with watches adorned with precious stones 2. The brand has highly loyal customers 3. The watches form a perfect balance of good artistic looks and superior technology
Strength
4. Strong brand reputation and high product quality
1. Piaget is predominantly perceived as a jewellery brand and a watchmaker, its competing brands on the other hand are predominantly watch brands Weakness 2. The brand presence of the brand is not as strong as its competitors
1. The opportunities in the luxury segment in developing countries are tremendous. Opportunity 2. The brand can expand its product in unexplored categories to add
to its range
1. Counterfeit products have threatened to tarnish the image of the brand 2. Its competitors that are more established with respect to brand recall and brand awareness pose a threat to the brand 3. More and more people are choosing their cellphones as a substitute to watches Threats 4. Fake makes carrying the same brand name selling in Black Markets Competition 1. Cartier 2. Rolex Competitors 3. Omega
doc_610850173.docx
SWOT ANALYSIS OF PIAGET S.A
Piaget S.A
Parent Company
Richemont group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Blooming your life
USP
Artistic and delicately crafted watches adorned with precious stones STP
Segment
Luxury watches and jewellery segment
Target Group
High Income group women
Positioning
Delicate luxury watches that are not just watches, but also Jewellery SWOT Analysis 1.Piaget S.A has developed a reputation of being a watchmaker with watches adorned with precious stones 2. The brand has highly loyal customers 3. The watches form a perfect balance of good artistic looks and superior technology
Strength
4. Strong brand reputation and high product quality
1. Piaget is predominantly perceived as a jewellery brand and a watchmaker, its competing brands on the other hand are predominantly watch brands Weakness 2. The brand presence of the brand is not as strong as its competitors
1. The opportunities in the luxury segment in developing countries are tremendous. Opportunity 2. The brand can expand its product in unexplored categories to add
to its range
1. Counterfeit products have threatened to tarnish the image of the brand 2. Its competitors that are more established with respect to brand recall and brand awareness pose a threat to the brand 3. More and more people are choosing their cellphones as a substitute to watches Threats 4. Fake makes carrying the same brand name selling in Black Markets Competition 1. Cartier 2. Rolex Competitors 3. Omega
doc_610850173.docx