Description
SWOT ANALYSIS OF PETRONAS
Petronas
Category
Oil & Gas
Sector
Energy
Tagline/ Slogan
Experience to Believe
One of Asia'a biggest company which also participates in Motosports USP Formula1
STP
Segment
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel Target Group for vehicles and domestic uses
Positioning
Petronas is one of Asia's most profitable company
SWOT
1.One of the world's strongest brand names 2.Presence in motorsport formula 1 3.Diverse and huge operations 4.Huge market potential 5.Petronas has grown to be an integrated international oil and gas company with business interests in 35 countries Strength 6.Sponsored education to Malaysian students
1.Cost of environmental hazards 2.Legal issues Weakness 3.Employment scam
1.Increasing fuel/oil prices 2.Increasing natural gas market 3.More oil well discoveries Opportunity 4.Expand export market
1.Government regulations Threats 2.High Competition
Competition
1.BP 2.Chevron 3.Royal Dutch Shell 4.Total Competitors 5.ConcoPhillips
doc_642377294.docx
SWOT ANALYSIS OF PETRONAS
Petronas
Category
Oil & Gas
Sector
Energy
Tagline/ Slogan
Experience to Believe
One of Asia'a biggest company which also participates in Motosports USP Formula1
STP
Segment
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel Target Group for vehicles and domestic uses
Positioning
Petronas is one of Asia's most profitable company
SWOT
1.One of the world's strongest brand names 2.Presence in motorsport formula 1 3.Diverse and huge operations 4.Huge market potential 5.Petronas has grown to be an integrated international oil and gas company with business interests in 35 countries Strength 6.Sponsored education to Malaysian students
1.Cost of environmental hazards 2.Legal issues Weakness 3.Employment scam
1.Increasing fuel/oil prices 2.Increasing natural gas market 3.More oil well discoveries Opportunity 4.Expand export market
1.Government regulations Threats 2.High Competition
Competition
1.BP 2.Chevron 3.Royal Dutch Shell 4.Total Competitors 5.ConcoPhillips
doc_642377294.docx