Description
SWOT ANALYSIS OF PETROBRAS

Petrobras

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

The challenge is our energy

Petrobras is the largest company in Latin America by market USP capitalization and revenue

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Enterprises looking for energy for production, people for petrol diesel Target Group for vehicles and domestic uses

Positioning

Delivering the best despite all challenges

SWOT

1.Brazil's semi public energy company 2.Strong presence in Mexico 3.World leader in development of advanced technology from deepwater and ultra-deep water oil production 4.Has over 80,000 employees Strength 5.Largest company in South America by market value

1.Overdependence on Brazil 2.Accident on the P-36 platform 3.Strained relation between Petrobras and Bolivia after army Weakness takeover controversy

1.Increasing fuel/oil prices 2.Increasing natural gas market 3.More oil well discoveries Opportunity 4.Expand export market

1.Government regulations 2.High Competition Threats 3.Political instability

Competition

1.Pemex Competitors 2.Repsol



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