Description
SWOT ANALYSIS OF PERSEUS BOOKS
Perseus Books
Parent Company
The Perseus Group
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Insightful. Innovative. Independent
USP
Enabling independent publishers to reach their potential
STP
Segment
All kinds of segments
Target Group
Business and trade
Positioning
A group of publishing houses to meet all the needs of the publisher
SWOT Analysis
1. The Perseus Books Group is committed to enabling independent publishers to reach their potential whether those publishers are Perseus-owned, joint ventures, or owned by third parties 2. The company provides sales, marketing and distribution services to more than 300 independent publishers 3. Perseus has about 3,200 titles with Lightning Source, a number that Serdinksy reports is continuing to climb 4. Member publishing programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo, Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with Public Affairs and Nation Books, and joint ventures with Weinstein Books and The Daily Beast Strength 5. Strong market reputation and stable financial performance
1.Fellow publishers’ sought the content of Perseus to republish and the company approves these requests instead making this an opportunity to increase revenues Weakness 2. Prominently a trade publisher and less share in academics imprints
1.Developing opportunities similar to RightsLink which implements to Opportunity automate licensing its online content 2.Developing prominent trade into academics imprints
3.Strategic acquisitions to develop their market in other regions
1. Competition from other global players 2. Rapid changes in the technological structure of different countries 3.Global players entering into the company’s segment due to high Threats margins
Competition
1. Reed Elsevier Group plc 2.Pearson Competitors 3.Cenegate
doc_298050421.docx
SWOT ANALYSIS OF PERSEUS BOOKS
Perseus Books
Parent Company
The Perseus Group
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Insightful. Innovative. Independent
USP
Enabling independent publishers to reach their potential
STP
Segment
All kinds of segments
Target Group
Business and trade
Positioning
A group of publishing houses to meet all the needs of the publisher
SWOT Analysis
1. The Perseus Books Group is committed to enabling independent publishers to reach their potential whether those publishers are Perseus-owned, joint ventures, or owned by third parties 2. The company provides sales, marketing and distribution services to more than 300 independent publishers 3. Perseus has about 3,200 titles with Lightning Source, a number that Serdinksy reports is continuing to climb 4. Member publishing programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo, Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with Public Affairs and Nation Books, and joint ventures with Weinstein Books and The Daily Beast Strength 5. Strong market reputation and stable financial performance
1.Fellow publishers’ sought the content of Perseus to republish and the company approves these requests instead making this an opportunity to increase revenues Weakness 2. Prominently a trade publisher and less share in academics imprints
1.Developing opportunities similar to RightsLink which implements to Opportunity automate licensing its online content 2.Developing prominent trade into academics imprints
3.Strategic acquisitions to develop their market in other regions
1. Competition from other global players 2. Rapid changes in the technological structure of different countries 3.Global players entering into the company’s segment due to high Threats margins
Competition
1. Reed Elsevier Group plc 2.Pearson Competitors 3.Cenegate
doc_298050421.docx