Description
SWOT ANALYSIS OF PERRY ELLIS
Perry Ellis Parent Company Category Sector Tagline/ Slogan USP Perry Ellis International Apparel and Accessories Lifestyle and Retail It’s all about the cut Complete lifestyle brand STP Men and women looking for apparel and accessories especially sports Segment Target Group Positioning apparel Urban young men and women from the upper middle class Truly elegant lifestyle brand SWOT Analysis !The company has o"er billion annual retail sales world#wide with
o"er $% licences and distribution in o"er %& countries! '! The brand has starting from apparel has di"ersified into o"er (& product lines making it a complete lifestyle brand in its own right! $! The brands strong customer ser"ice program has been a model for many brands! (! The brand indulges in inno"ati"e ad campaigns building a theme about e"ery ad! %!The brand is categori)ed by its product inno"ation in its e"ery Strength collection !Though the brand has e*cellent +uality, it hasn-t been able to penetrate the emerging economies '! The brand has not le"eraged on its financial position for proper Weakness Opportunity e*pansion of its business ! The brand can foray into "arious emerging markets like India which
has potential clientele for its products! '!The brand can also "enture into "arious green initiati"es gi"en that it has numerous product lines! $! The brand can start an online store where it can sell select merchandise to its clients! ! The highly fragmented fashion industry is a threat to the brand as there is no brand loyalty and the bargaining power of buyers is "ery high! '! The recent market recessions could lead to lower spending on lifestyle products which can ad"ersely affect sales! $! The foray of se"eral brands that are category killers in e"ery Threats product line can affect the brand! Competition ! Agnes . '! Us /olo Competitors $! 0ike
doc_240759915.docx
SWOT ANALYSIS OF PERRY ELLIS
Perry Ellis Parent Company Category Sector Tagline/ Slogan USP Perry Ellis International Apparel and Accessories Lifestyle and Retail It’s all about the cut Complete lifestyle brand STP Men and women looking for apparel and accessories especially sports Segment Target Group Positioning apparel Urban young men and women from the upper middle class Truly elegant lifestyle brand SWOT Analysis !The company has o"er billion annual retail sales world#wide with
o"er $% licences and distribution in o"er %& countries! '! The brand has starting from apparel has di"ersified into o"er (& product lines making it a complete lifestyle brand in its own right! $! The brands strong customer ser"ice program has been a model for many brands! (! The brand indulges in inno"ati"e ad campaigns building a theme about e"ery ad! %!The brand is categori)ed by its product inno"ation in its e"ery Strength collection !Though the brand has e*cellent +uality, it hasn-t been able to penetrate the emerging economies '! The brand has not le"eraged on its financial position for proper Weakness Opportunity e*pansion of its business ! The brand can foray into "arious emerging markets like India which
has potential clientele for its products! '!The brand can also "enture into "arious green initiati"es gi"en that it has numerous product lines! $! The brand can start an online store where it can sell select merchandise to its clients! ! The highly fragmented fashion industry is a threat to the brand as there is no brand loyalty and the bargaining power of buyers is "ery high! '! The recent market recessions could lead to lower spending on lifestyle products which can ad"ersely affect sales! $! The foray of se"eral brands that are category killers in e"ery Threats product line can affect the brand! Competition ! Agnes . '! Us /olo Competitors $! 0ike
doc_240759915.docx