Description
SWOT ANALYSIS OF PERONI NASTRO AZZURRO
Peroni Nastro Azzurro
Parent Company
SABmiller
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Italian style applied to beer
USP
Exceptionally smooth and refreshing lager beer STP
Segment
Young age group both males and females
Target Group
Modern urbanites looking for cosmopolitan class
Positioning
Highly representative of classic Italian style and culture SWOT Analysis
1. A strong legacy and brand following among the customers 2. Unique taste which is refreshing and dry 3. Popularity and recognition due to advertising 4. Strong backing of SabMiller parent brand Strength 5. Good distribution through retailers and restaturants
1. Flavor is indistinctive and tough competition means limited market share Weakness 2. Hard to make a customer transition from other brands
1.Expansion has been made easy with easy international trade laws 2. Exploration of new markets with the entry in markets like UK India etc. 3. Premium lager drinking customers are on rise in tier 2 cities Opportunity besides the urban couterparts
1. Fake beers with the same brand name are on the rise 2. Regulations of government for the drinking age Threats 3. Presence of international and premium beer players in the market Competition
1. Stella 2. Heineken Competitors 3. Carlsberg
doc_236186775.docx
SWOT ANALYSIS OF PERONI NASTRO AZZURRO
Peroni Nastro Azzurro
Parent Company
SABmiller
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Italian style applied to beer
USP
Exceptionally smooth and refreshing lager beer STP
Segment
Young age group both males and females
Target Group
Modern urbanites looking for cosmopolitan class
Positioning
Highly representative of classic Italian style and culture SWOT Analysis
1. A strong legacy and brand following among the customers 2. Unique taste which is refreshing and dry 3. Popularity and recognition due to advertising 4. Strong backing of SabMiller parent brand Strength 5. Good distribution through retailers and restaturants
1. Flavor is indistinctive and tough competition means limited market share Weakness 2. Hard to make a customer transition from other brands
1.Expansion has been made easy with easy international trade laws 2. Exploration of new markets with the entry in markets like UK India etc. 3. Premium lager drinking customers are on rise in tier 2 cities Opportunity besides the urban couterparts
1. Fake beers with the same brand name are on the rise 2. Regulations of government for the drinking age Threats 3. Presence of international and premium beer players in the market Competition
1. Stella 2. Heineken Competitors 3. Carlsberg
doc_236186775.docx