Description
SWOT ANALYSIS OF PERFORMO TOY COMPANY
Performo Toy Company
Parent Company
Performo toy Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Wide product portfolio of wooden toys
STP
Segment
Toys and games for kids
Target Group
Children (2-10 years)
Positioning
Toys with life like action with no mechanism
SWOT Analysis
1. Character Micky mouse was very popular among children 2. Gave print advertisements to promote its toys 3. Patented most of its toys to have exclusivity Strength 4. Was one of the most popular brands at its time of existence
1. Faced lawsuit from Walt Disney about copying the idea of Mickey Mouse even though it had patent for the same, had to shut down due to the same as the owner was greatly embittered after this incident Weakness 2. Filed for bankruptcy in 1933 due to the Great Depression
1. Could have capitalized on the existing customer base to back them during the lawsuit 2. New products could have been introduced Opportunity 3. Can market its toys as vintage or collector’s toys
1. Disney’s cartoon series which seemed to copy its patented product Threats 2. Economic fluctuation
Competition
Competitors
1.Maple Landmark Woodcraft 2.Melissa & Doug
3.Pastel Toys
doc_676993448.docx
SWOT ANALYSIS OF PERFORMO TOY COMPANY
Performo Toy Company
Parent Company
Performo toy Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Wide product portfolio of wooden toys
STP
Segment
Toys and games for kids
Target Group
Children (2-10 years)
Positioning
Toys with life like action with no mechanism
SWOT Analysis
1. Character Micky mouse was very popular among children 2. Gave print advertisements to promote its toys 3. Patented most of its toys to have exclusivity Strength 4. Was one of the most popular brands at its time of existence
1. Faced lawsuit from Walt Disney about copying the idea of Mickey Mouse even though it had patent for the same, had to shut down due to the same as the owner was greatly embittered after this incident Weakness 2. Filed for bankruptcy in 1933 due to the Great Depression
1. Could have capitalized on the existing customer base to back them during the lawsuit 2. New products could have been introduced Opportunity 3. Can market its toys as vintage or collector’s toys
1. Disney’s cartoon series which seemed to copy its patented product Threats 2. Economic fluctuation
Competition
Competitors
1.Maple Landmark Woodcraft 2.Melissa & Doug
3.Pastel Toys
doc_676993448.docx