Description
SWOT ANALYSIS OF PEPSI
Pepsi
Parent Company
Pepsi
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Youngistan; Change the Game;
USP
The single largest selling soft drink brand
STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
An iconic youth brand
SWOT Analysis
1. One of the biggest brands of the world 2.Excellent branding and advertising 3.Excellent distribution and availability 4.Celebtrity Endorsements and sponsors of world events Strength 5.High brand loyalty
1.Aerated drinks not popular with health conscious people Weakness 2.Long term ill effect of health
1.Leverage successful brand Pepsi 2.Advertise more Opportunity 3.Buy out competition
4.More Brand recognition
1.Threat from Coca cola 2.Threat from substitutes like fruit juices Threats 3.Boycott from health conscious people
Competition
1.Coca Cola Competitors 2.Thumsup
doc_616695780.docx
SWOT ANALYSIS OF PEPSI
Pepsi
Parent Company
Pepsi
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Youngistan; Change the Game;
USP
The single largest selling soft drink brand
STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
An iconic youth brand
SWOT Analysis
1. One of the biggest brands of the world 2.Excellent branding and advertising 3.Excellent distribution and availability 4.Celebtrity Endorsements and sponsors of world events Strength 5.High brand loyalty
1.Aerated drinks not popular with health conscious people Weakness 2.Long term ill effect of health
1.Leverage successful brand Pepsi 2.Advertise more Opportunity 3.Buy out competition
4.More Brand recognition
1.Threat from Coca cola 2.Threat from substitutes like fruit juices Threats 3.Boycott from health conscious people
Competition
1.Coca Cola Competitors 2.Thumsup
doc_616695780.docx