Description
SWOT ANALYSIS OF PEPSI COMPANY
PepsiCo
Parent Company
PepsiCo Ltd
Category
Beverages and foods
Sector
Food and Beverages
Live for Now; Every Generation Refreshes The World; Something for Tagline/ Slogan Everyone; Yeh dil mangey more
One of the most popular global brands in the foods and beverages USP sector targeting the youth
STP
Segment
Middle and upper middle class people
Target Group
The younger generation (15 to 35 years of age)
As a food and beverage brand with multiple products catering to the Positioning youth
Product Portfolio
Lays Aquafina 7 up Slice Brands
SWOT Analysis
1.One of the most popular and globally recognised brands in foods and beverages Strength 2. One of the most diversified product portfolio
3. Popular subsidiary brands like Frito Lay, Gatorade, Pepsi, Quaker, Tropicana, Yum! Brands, etc. 4. Global reach with presence in over 200 countries 5.An employee strength of around 300,000 people 6. CSR through PepsiCo Foundation, which works in the sector of education, health, water conservation, education etc. 7. Pepsi Refresh Project that funds new ideas or ventures that have the potential to benefit the society 8.Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places 9. Excellent branding and advertising with global celebrity as brand ambassadors 10. Tie-ups, sponsorships with global sports events, music concerts, etc
1.Strong competition in the aerated drinks segment from Coca Cola means high brand switching 2. Cases against products have been blown out of proportion, thereby Weakness affecting brand image
1.Increase penetration into developing countries and capture their market 2.Increase its product portfolio by acquisition of other brands 3.To expand the Yum! Brands eatery in untapped countries and regions like tier 2 cities 4.To improve its brand image by involving in more CSR activities to Opportunity benefit the locals
1.Health consciousness amongst people can take a toll on its aerated drinks and snacks food markets 2.Compliance with different government regulations and norms in different countries 3.Inlation, economic slowdown and instability causes decline in the purchasing power of consumers 4.Strong competition from other brands in each segment of its Threats operation
Competition
1.Coca-Cola Company 2.Kraft Foods Competitors 3.Dr. Pepper Snapple
doc_159498413.docx
SWOT ANALYSIS OF PEPSI COMPANY
PepsiCo
Parent Company
PepsiCo Ltd
Category
Beverages and foods
Sector
Food and Beverages
Live for Now; Every Generation Refreshes The World; Something for Tagline/ Slogan Everyone; Yeh dil mangey more
One of the most popular global brands in the foods and beverages USP sector targeting the youth
STP
Segment
Middle and upper middle class people
Target Group
The younger generation (15 to 35 years of age)
As a food and beverage brand with multiple products catering to the Positioning youth
Product Portfolio
Lays Aquafina 7 up Slice Brands
SWOT Analysis
1.One of the most popular and globally recognised brands in foods and beverages Strength 2. One of the most diversified product portfolio
3. Popular subsidiary brands like Frito Lay, Gatorade, Pepsi, Quaker, Tropicana, Yum! Brands, etc. 4. Global reach with presence in over 200 countries 5.An employee strength of around 300,000 people 6. CSR through PepsiCo Foundation, which works in the sector of education, health, water conservation, education etc. 7. Pepsi Refresh Project that funds new ideas or ventures that have the potential to benefit the society 8.Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places 9. Excellent branding and advertising with global celebrity as brand ambassadors 10. Tie-ups, sponsorships with global sports events, music concerts, etc
1.Strong competition in the aerated drinks segment from Coca Cola means high brand switching 2. Cases against products have been blown out of proportion, thereby Weakness affecting brand image
1.Increase penetration into developing countries and capture their market 2.Increase its product portfolio by acquisition of other brands 3.To expand the Yum! Brands eatery in untapped countries and regions like tier 2 cities 4.To improve its brand image by involving in more CSR activities to Opportunity benefit the locals
1.Health consciousness amongst people can take a toll on its aerated drinks and snacks food markets 2.Compliance with different government regulations and norms in different countries 3.Inlation, economic slowdown and instability causes decline in the purchasing power of consumers 4.Strong competition from other brands in each segment of its Threats operation
Competition
1.Coca-Cola Company 2.Kraft Foods Competitors 3.Dr. Pepper Snapple
doc_159498413.docx