Description
SWOT ANALYSIS OF PEPE JEANS
Pepe Jeans
Parent Company
Pepe Jeans Incorporation
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Pepe Jeans London
A brand, which is really innovative, stylish changing with variety at an USP affordable price. STP
Men and women who like contemporary style of fashion with a Segment rebellious attitude.
Target Group
Young urban Men and women from the upper middle class
Pepe Jeans is a premium and international brand, which houses casual Positioning wear with a heart of London in it. SWOT Analysis
1. Pepe Jeans is present over 100 countries and employs more than 5000 employees all over the world. 2. The brand is the fastest growing denim brand and is 500 million denim and casual wear brand. 3. The brand had a different view of selling jeans and was against hanging them and even fought with the retailers to change this fashion, which was a big hit. 4. The brand has entered the elite segment of the top four denim producers in the world. 5. The brand has always been constantly producing unique silhouettes, which the brand is very famous for across Europe. Strength 6. The brand uses extensive advertising where the brand often teased
the boundaries of acceptable social imaginary and norms, which had a big attraction among young consumers. 7. The brand has a heavy brand following and is has a strong financial position in the denim industry. 8. The brand has signed international celebrity brand ambassadors which enhances the brand equity.
1. Constantly changing fashion trends means inventory issues Weakness 2. The brand has several competitors hence high brand switching
1. The brand should expand its products and services throughout the world. Opportunity 2. The brand can enter into the kid’s wear segment.
1. Switching cost between brands is very low, so there are regular price wars among competitors. 2. Increasing Competition from brands like Lee, levis is increasing Threats never like before. Competition
1. Lee 2. Levis Competitors 3. Wrangler
doc_359280297.docx
SWOT ANALYSIS OF PEPE JEANS
Pepe Jeans
Parent Company
Pepe Jeans Incorporation
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Pepe Jeans London
A brand, which is really innovative, stylish changing with variety at an USP affordable price. STP
Men and women who like contemporary style of fashion with a Segment rebellious attitude.
Target Group
Young urban Men and women from the upper middle class
Pepe Jeans is a premium and international brand, which houses casual Positioning wear with a heart of London in it. SWOT Analysis
1. Pepe Jeans is present over 100 countries and employs more than 5000 employees all over the world. 2. The brand is the fastest growing denim brand and is 500 million denim and casual wear brand. 3. The brand had a different view of selling jeans and was against hanging them and even fought with the retailers to change this fashion, which was a big hit. 4. The brand has entered the elite segment of the top four denim producers in the world. 5. The brand has always been constantly producing unique silhouettes, which the brand is very famous for across Europe. Strength 6. The brand uses extensive advertising where the brand often teased
the boundaries of acceptable social imaginary and norms, which had a big attraction among young consumers. 7. The brand has a heavy brand following and is has a strong financial position in the denim industry. 8. The brand has signed international celebrity brand ambassadors which enhances the brand equity.
1. Constantly changing fashion trends means inventory issues Weakness 2. The brand has several competitors hence high brand switching
1. The brand should expand its products and services throughout the world. Opportunity 2. The brand can enter into the kid’s wear segment.
1. Switching cost between brands is very low, so there are regular price wars among competitors. 2. Increasing Competition from brands like Lee, levis is increasing Threats never like before. Competition
1. Lee 2. Levis Competitors 3. Wrangler
doc_359280297.docx