Description
SWOT ANALYSIS OF PENSKE AUTOMOTIVE
Penske Automotive
Parent Company
Penske Automotive Group
Category
Lifestyle and Retail
Sector
Specialty store
Tagline/ Slogan
-
USP
The ultimate car buying experience STP
Segment
Car buyers
Target Group
Upper middle and upper class individuals
Positioning
Automotive dealership group SWOT Analysis
1. World's second largest automotive dealership group 2. Member of the Fortune 500 3. 15,000+ employees 4. Also deals with used cars 5. Strong reputation in the market and good brand visibility 6.More than 330 retail automotive franchises Strength 7. 170+ franchises in 19 U.S. states
1. Not present in Asia and Africa, which are huge markets Weakness 2. It does not have availability of all brands of cars
1.Global expansion specially in the growing economies Opportunity 2. It offers maintenance and repair services on all brands it sold
1.Trust on local dealer is more 2.Large investment in real estate is required Threats 3. Expanding operations of competitors Competition
1. O'Reilly Automotive 2. AutoNation Competitors 3.Local dealers of car
doc_829983076.docx
SWOT ANALYSIS OF PENSKE AUTOMOTIVE
Penske Automotive
Parent Company
Penske Automotive Group
Category
Lifestyle and Retail
Sector
Specialty store
Tagline/ Slogan
-
USP
The ultimate car buying experience STP
Segment
Car buyers
Target Group
Upper middle and upper class individuals
Positioning
Automotive dealership group SWOT Analysis
1. World's second largest automotive dealership group 2. Member of the Fortune 500 3. 15,000+ employees 4. Also deals with used cars 5. Strong reputation in the market and good brand visibility 6.More than 330 retail automotive franchises Strength 7. 170+ franchises in 19 U.S. states
1. Not present in Asia and Africa, which are huge markets Weakness 2. It does not have availability of all brands of cars
1.Global expansion specially in the growing economies Opportunity 2. It offers maintenance and repair services on all brands it sold
1.Trust on local dealer is more 2.Large investment in real estate is required Threats 3. Expanding operations of competitors Competition
1. O'Reilly Automotive 2. AutoNation Competitors 3.Local dealers of car
doc_829983076.docx