Description
SWOT ANALYSIS OF PEGATRON
Pegatron
Parent Company
Pegatron Corporation
Category
Electronics
Sector
IT and Technology
Tagline/ Slogan
Navigate the future
USP
Constantly innovating its products
STP
Segment
Consumer electronics, computing and communication
Target Group
Electronics manufacturers and computing houses
Positioning
Continuous strive for excellence
SWOT Analysis
1. Strong employee base of about 170,000 people 2. Presence across the markets of Taiwan, China, Japan, US and UK 3. Consolidated revenues grew which shows a good performance by the company 4. Its product portfolio includes graphic cards, laptops, motherboards, Strength notebooks etc
1. Overdependence on computing sector for revenue 2. Limited focus on advertising and marketing means brand recall is Weakness slightly less
1. Continued focus on lean practices to help boost financial performance 2. Global growth in the demand for computers and electronics 3. Numerous CSR and technical excellence awards received – to boost Opportunity company image
1. The Eurozone crisis will affect this company particularly as it has concentrated subsidiaries in Europe 2. Intense competition in the computing sector which is its prime Threats source of revenue
Competition
1. Inventec Corporation 2.Twinhead International Corp. Competitors 3. Wistron Corporation
doc_697309396.docx
SWOT ANALYSIS OF PEGATRON
Pegatron
Parent Company
Pegatron Corporation
Category
Electronics
Sector
IT and Technology
Tagline/ Slogan
Navigate the future
USP
Constantly innovating its products
STP
Segment
Consumer electronics, computing and communication
Target Group
Electronics manufacturers and computing houses
Positioning
Continuous strive for excellence
SWOT Analysis
1. Strong employee base of about 170,000 people 2. Presence across the markets of Taiwan, China, Japan, US and UK 3. Consolidated revenues grew which shows a good performance by the company 4. Its product portfolio includes graphic cards, laptops, motherboards, Strength notebooks etc
1. Overdependence on computing sector for revenue 2. Limited focus on advertising and marketing means brand recall is Weakness slightly less
1. Continued focus on lean practices to help boost financial performance 2. Global growth in the demand for computers and electronics 3. Numerous CSR and technical excellence awards received – to boost Opportunity company image
1. The Eurozone crisis will affect this company particularly as it has concentrated subsidiaries in Europe 2. Intense competition in the computing sector which is its prime Threats source of revenue
Competition
1. Inventec Corporation 2.Twinhead International Corp. Competitors 3. Wistron Corporation
doc_697309396.docx