Description
SWOT ANALYSIS OF PEARSON
Pearson
Parent Company
Pearson PLC
Category
Printing & Publishing
Sector
Entertainment and Media
Tagline/ Slogan
Always learning
USP
The world’s leading learning company
STP
All kinds of readers who demand comprehensive coverage on the Segment Subjects and concepts
Target Group
Students and Novel reading enthusiasts of all age groups
A brand which enhances the lives through Books written by best Positioning authors
SWOT Analysis
1. World’s No.1 publishing company with global presence in more than 70 countries 2. Through the Penguin publications it publishes fiction & Non-fiction books 3.Provides subsidized publications in developing countries 4. Books written by Best authors Strength 5. Top brand recall among publishing houses
1.Majority of the sales are concentrated in North America 2.High focus on English language publishing 3.Large proportion of publications are of educational and lesser known Weakness for commercail publications
1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs 2. Business magazines and content Providing Opportunity 3.Strengthing position in publications other than English language
1. Emergence of E-publications, J-STOR, free online E-books 2. Proliferation of online resources through Google and Yahoo Threats 3.Cannibalization from its own eBook collection, Think-tank
Competition
1.Reed Elsevier 2.Thomson Reuters Competitors 3.Wolters Kluwer
doc_194121947.docx
SWOT ANALYSIS OF PEARSON
Pearson
Parent Company
Pearson PLC
Category
Printing & Publishing
Sector
Entertainment and Media
Tagline/ Slogan
Always learning
USP
The world’s leading learning company
STP
All kinds of readers who demand comprehensive coverage on the Segment Subjects and concepts
Target Group
Students and Novel reading enthusiasts of all age groups
A brand which enhances the lives through Books written by best Positioning authors
SWOT Analysis
1. World’s No.1 publishing company with global presence in more than 70 countries 2. Through the Penguin publications it publishes fiction & Non-fiction books 3.Provides subsidized publications in developing countries 4. Books written by Best authors Strength 5. Top brand recall among publishing houses
1.Majority of the sales are concentrated in North America 2.High focus on English language publishing 3.Large proportion of publications are of educational and lesser known Weakness for commercail publications
1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs 2. Business magazines and content Providing Opportunity 3.Strengthing position in publications other than English language
1. Emergence of E-publications, J-STOR, free online E-books 2. Proliferation of online resources through Google and Yahoo Threats 3.Cannibalization from its own eBook collection, Think-tank
Competition
1.Reed Elsevier 2.Thomson Reuters Competitors 3.Wolters Kluwer
doc_194121947.docx