Description
SWOT ANALYSIS OF PC WORLD
PC World
Parent Company
IDG
Category
Magazines
Sector
Media
Tagline/ Slogan
Where in the World? PC World
USP
One of the most popular computing magazines in the world
STP
Segment
Technology and computer enthusiasts
Target Group
Technology and computer enthusiasts in the USA and all over the world
A magazine that addresses all computing and technology related issues Positioning of the tech savvy.
SWOT Analysis
1. It is the world’s largest selling computing magazine. 2. It boasts of a circulation of more than 8 lakh copies. 3. The magazine is published in several countries around the world including India, Australia, Bangladesh, Germany, Italy, Brazil, Spain, Turkey etc. Strength 4. The brand is very popular internationally.
1.The brand has tremendous competition these days from other websites and blogs, which affects market share Weakness 2 The magazine is assessed to be too tedious and detailed for lay men.
1.The magazine can increase its popularity by offering discounted subscriptions to students from technology institutes. 2.By building popular applications on the virtual space the brand can increase its popularity. 3. By covering more personal technology products than their current spectrum the magazine can introduce variety as well as attract Opportunity readership.
1. In India there are several TV shows that cater to technology and Threats computer enthusiasts. 2. The internet is a huge and cheaper source of similar information.
3.There are many old and new technological magazine offering similar content hence the magazine operates in a very competitive space.
Competition
1. Digit 2.Chip Competitors 3.PC Quest
doc_102494725.docx
SWOT ANALYSIS OF PC WORLD
PC World
Parent Company
IDG
Category
Magazines
Sector
Media
Tagline/ Slogan
Where in the World? PC World
USP
One of the most popular computing magazines in the world
STP
Segment
Technology and computer enthusiasts
Target Group
Technology and computer enthusiasts in the USA and all over the world
A magazine that addresses all computing and technology related issues Positioning of the tech savvy.
SWOT Analysis
1. It is the world’s largest selling computing magazine. 2. It boasts of a circulation of more than 8 lakh copies. 3. The magazine is published in several countries around the world including India, Australia, Bangladesh, Germany, Italy, Brazil, Spain, Turkey etc. Strength 4. The brand is very popular internationally.
1.The brand has tremendous competition these days from other websites and blogs, which affects market share Weakness 2 The magazine is assessed to be too tedious and detailed for lay men.
1.The magazine can increase its popularity by offering discounted subscriptions to students from technology institutes. 2.By building popular applications on the virtual space the brand can increase its popularity. 3. By covering more personal technology products than their current spectrum the magazine can introduce variety as well as attract Opportunity readership.
1. In India there are several TV shows that cater to technology and Threats computer enthusiasts. 2. The internet is a huge and cheaper source of similar information.
3.There are many old and new technological magazine offering similar content hence the magazine operates in a very competitive space.
Competition
1. Digit 2.Chip Competitors 3.PC Quest
doc_102494725.docx