Description
SWOT ANALYSIS OF PAUL SMITH
Paul Smith
Parent Company
Paul Smith
Category
Footwear and Apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
Paul Smith
USP
Designer brand and Geometric and futuristic designs STP
Segment
Premium Elite Fashion Conscious
Target Group
Urban men and women form the upper class
Positioning
Lifestyle Indicator SWOT Analysis
1. Global Premium Brand 2. Paul Smith, the designer is the brand ambassador 3. Apparels wholesaled to approximately 35 countries which increases the distribution network 4. Diverse and exclusive showrooms in London, Paris, Milan, New Strength York and Tokyo
1. Limited brand awareness compared to other lifestyle brands Weakness 2. Sales and brand image are hurt due to fake imitations of the brand
1. .Fast growing fashion segment 2.Increasing disposable income in emerging countries 3. Tie-up with fashion houses and increasing brand visibility through Opportunity more aggressive marketing
1.Competitive Market 2.Easier for new entrants to establish themselves with the advent of VCs and exposure from social media 3. Fluctuating economy means people unwilling to spend more on Threats premium brands Competition
1.Armani Competitors 2.Versace
doc_676619493.docx
SWOT ANALYSIS OF PAUL SMITH
Paul Smith
Parent Company
Paul Smith
Category
Footwear and Apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
Paul Smith
USP
Designer brand and Geometric and futuristic designs STP
Segment
Premium Elite Fashion Conscious
Target Group
Urban men and women form the upper class
Positioning
Lifestyle Indicator SWOT Analysis
1. Global Premium Brand 2. Paul Smith, the designer is the brand ambassador 3. Apparels wholesaled to approximately 35 countries which increases the distribution network 4. Diverse and exclusive showrooms in London, Paris, Milan, New Strength York and Tokyo
1. Limited brand awareness compared to other lifestyle brands Weakness 2. Sales and brand image are hurt due to fake imitations of the brand
1. .Fast growing fashion segment 2.Increasing disposable income in emerging countries 3. Tie-up with fashion houses and increasing brand visibility through Opportunity more aggressive marketing
1.Competitive Market 2.Easier for new entrants to establish themselves with the advent of VCs and exposure from social media 3. Fluctuating economy means people unwilling to spend more on Threats premium brands Competition
1.Armani Competitors 2.Versace
doc_676619493.docx