Description
SWOT ANALYSIS OF PATCH PRODUCTS
Patch Products
Parent Company
Patch Products
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Makers of family entertainment products
STP
Segment
Educational toys and puzzles for children
Target Group
Ages 3-15 of middle and upper class
Positioning
The educational game
SWOT Analysis
1.Incorporates educational features to develop key skills in young children 2. Strong brand name in the puzzle games segment 3. Encourages goal oriented play and problem solving 4. Strong product portfolio Strength 5. Has won several awards for its games
1. Limited brand recall in emerging economies Weakness 2. Very high competition means market share is limited
1. Organize competitions in schools Opportunity 2. Diversify into other segments
1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games Threats 5. Other similar companies
Competition
1.Automoblox 2.Meccano 3.VTech Competitors 4.Leapfrog
doc_767120335.docx
SWOT ANALYSIS OF PATCH PRODUCTS
Patch Products
Parent Company
Patch Products
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Makers of family entertainment products
STP
Segment
Educational toys and puzzles for children
Target Group
Ages 3-15 of middle and upper class
Positioning
The educational game
SWOT Analysis
1.Incorporates educational features to develop key skills in young children 2. Strong brand name in the puzzle games segment 3. Encourages goal oriented play and problem solving 4. Strong product portfolio Strength 5. Has won several awards for its games
1. Limited brand recall in emerging economies Weakness 2. Very high competition means market share is limited
1. Organize competitions in schools Opportunity 2. Diversify into other segments
1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games Threats 5. Other similar companies
Competition
1.Automoblox 2.Meccano 3.VTech Competitors 4.Leapfrog
doc_767120335.docx