Description
SWOT ANALYSIS OF PASS PASS
Pass Pass
Parent Company
DS Group
Category
Mouth freshner
Sector
Foods and Beverages
Tagline/ Slogan
Totally natural total fun
USP
The health aspect and absence of synthetic essences or flavoring STP
Segment
People wanting herbal, non-toxic mouth freshener
Target Group
Youth and adults
Positioning
Time pass shared fun kind of brand SWOT Analysis
1. 100% herbal indulgence with no carcinogenic ingredients 2. Herbal non-toxic mouth freshener 3.Excellent distribution network consisting of paan-waalas, cigarette shop owners and department stores 4.Available in affordable and convenient packages 5.Pass Pass sweetener does not contain sugar Strength 6. TVCs and print ads improve visibility
1.People preferring tobacco may not prefer Weakness 2.High cost of ingredients and packaging costs
1.Product for people who want to give up tobacco Opportunity 2.Product for young Indians
1.Young people may prefer chewing gum 2.Adults may prefer traditional paan or supari as mouth freshener 3.Presence of a large unorganized sector in the mouth freshener Threats segment Competition
1. Panparag Competitors 2. Manikchand
doc_672622067.docx
SWOT ANALYSIS OF PASS PASS
Pass Pass
Parent Company
DS Group
Category
Mouth freshner
Sector
Foods and Beverages
Tagline/ Slogan
Totally natural total fun
USP
The health aspect and absence of synthetic essences or flavoring STP
Segment
People wanting herbal, non-toxic mouth freshener
Target Group
Youth and adults
Positioning
Time pass shared fun kind of brand SWOT Analysis
1. 100% herbal indulgence with no carcinogenic ingredients 2. Herbal non-toxic mouth freshener 3.Excellent distribution network consisting of paan-waalas, cigarette shop owners and department stores 4.Available in affordable and convenient packages 5.Pass Pass sweetener does not contain sugar Strength 6. TVCs and print ads improve visibility
1.People preferring tobacco may not prefer Weakness 2.High cost of ingredients and packaging costs
1.Product for people who want to give up tobacco Opportunity 2.Product for young Indians
1.Young people may prefer chewing gum 2.Adults may prefer traditional paan or supari as mouth freshener 3.Presence of a large unorganized sector in the mouth freshener Threats segment Competition
1. Panparag Competitors 2. Manikchand
doc_672622067.docx