Description
SWOT ANALYSIS OF PARLE WAFERS
Wafers
Parent Company
Parle
Category
Wafers
Sector
Food Products
Tagline/ Slogan
Parle Wafers khaane ka match jitnane ka
USP
Tasty waters for the youth with huge number of flavors
STP
Segment
People who want to have between meal snacks
Target Group
Youth of Lower, middle income
Positioning
Wafers for young superstitious people
SWOT Analysis
1.Parle's brand backing 2.Good distribution and availability 3.Available in flavors Strength 4.Cheaper when compared to lays
1.High fat and cholesterol in potato wafers 2.Comparison to Lays in package design Weakness 3.Low Brand Recall
1.Leverage successful brand Parle 2.Advertise more Opportunity 3.Launch Unique Flavors different from the normal four
1.Threat from local substitute snacks Threats 2.Boycott by health conscious people
Competition
1.Pepsi Lays 2.Bingo 3.Haldirams 4.Kurkure 5.Diamond Wafers Competitors 6..Local wafers
doc_948483235.docx
SWOT ANALYSIS OF PARLE WAFERS
Wafers
Parent Company
Parle
Category
Wafers
Sector
Food Products
Tagline/ Slogan
Parle Wafers khaane ka match jitnane ka
USP
Tasty waters for the youth with huge number of flavors
STP
Segment
People who want to have between meal snacks
Target Group
Youth of Lower, middle income
Positioning
Wafers for young superstitious people
SWOT Analysis
1.Parle's brand backing 2.Good distribution and availability 3.Available in flavors Strength 4.Cheaper when compared to lays
1.High fat and cholesterol in potato wafers 2.Comparison to Lays in package design Weakness 3.Low Brand Recall
1.Leverage successful brand Parle 2.Advertise more Opportunity 3.Launch Unique Flavors different from the normal four
1.Threat from local substitute snacks Threats 2.Boycott by health conscious people
Competition
1.Pepsi Lays 2.Bingo 3.Haldirams 4.Kurkure 5.Diamond Wafers Competitors 6..Local wafers
doc_948483235.docx