Description
SWOT ANALYSIS OF PARLE PRODUCTS LTD
Parle Products Ltd
Parent Company
Parle Ltd
Category
Food Products
Sector
Food and Beverages
G means Genius; tasty itna ki dil aa jaye; Life namkeen banaiye; Tagline/ Slogan Melody khao khud jaan jao
USP
One of India’s most trusted, affordable and most sold foods brand STP
Segment
People looking for an affordable foods brand
Target Group
Lower and middle class families in rural and urban areas
Positioning
A good quality affordable foods brand Product Portfolio
Poppins Melody Hide & seek Mango bite Marie lite Milk shakti Monaco Full toss Brands SWOT Analysis
1. One of India’s most popular brand 2. High brand recall 3. Price advantage – products at affordable price 4. Strong supply chain network 5. Popular subsidiary brands like Parle G, Monaco, Hide & Seek, KrackJack, Melody, Fulltoss, Poppins, etc. 6. Diverse product portfolio including biscuits, sweets and snacks 7.Strong presence in rural markets 8.Parle G is amongst the most sold biscuit brands in the world Strength 9.Variety of CSR activities like ‘My Green Planet’, ‘GoluGalata’, etc.
1.Similar products produced by many companies like marie, glucose biscuit, bourbon, sweet and salty crackers, cream biscuits, etc. Weakness 2. Dependence on Parle G brand for most of its revenue
1.Innovate by introducing products for health conscious people 2.Growth of the foods industry in India 3.Aggresive marketing and advertising 4.Rise in purchasing power of consumers Opportunity 5.Product line extension
1.Rise in the cost of raw materials Threats 2.Competition from other brands Competition
1.Pepsi Co 2. ITC Competitors 3. Britannia
doc_842759175.docx
SWOT ANALYSIS OF PARLE PRODUCTS LTD
Parle Products Ltd
Parent Company
Parle Ltd
Category
Food Products
Sector
Food and Beverages
G means Genius; tasty itna ki dil aa jaye; Life namkeen banaiye; Tagline/ Slogan Melody khao khud jaan jao
USP
One of India’s most trusted, affordable and most sold foods brand STP
Segment
People looking for an affordable foods brand
Target Group
Lower and middle class families in rural and urban areas
Positioning
A good quality affordable foods brand Product Portfolio
Poppins Melody Hide & seek Mango bite Marie lite Milk shakti Monaco Full toss Brands SWOT Analysis
1. One of India’s most popular brand 2. High brand recall 3. Price advantage – products at affordable price 4. Strong supply chain network 5. Popular subsidiary brands like Parle G, Monaco, Hide & Seek, KrackJack, Melody, Fulltoss, Poppins, etc. 6. Diverse product portfolio including biscuits, sweets and snacks 7.Strong presence in rural markets 8.Parle G is amongst the most sold biscuit brands in the world Strength 9.Variety of CSR activities like ‘My Green Planet’, ‘GoluGalata’, etc.
1.Similar products produced by many companies like marie, glucose biscuit, bourbon, sweet and salty crackers, cream biscuits, etc. Weakness 2. Dependence on Parle G brand for most of its revenue
1.Innovate by introducing products for health conscious people 2.Growth of the foods industry in India 3.Aggresive marketing and advertising 4.Rise in purchasing power of consumers Opportunity 5.Product line extension
1.Rise in the cost of raw materials Threats 2.Competition from other brands Competition
1.Pepsi Co 2. ITC Competitors 3. Britannia
doc_842759175.docx