Description
SWOT ANALYSIS OF PARLE MONACO
Monaco
Parent Company
Parle
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Life Namkeen Banaiye
USP
Salted biscuits
STP
Segment
Quality conscious children and adults
Target Group
All age groups Lower, middle and upper class people
Positioning
Snacks for making life interesting
SWOT Analysis
1. Low cost 2. Highly Popular 3. Good product quality and packaging Strength 4. Preferred by health conscious people as a light snack
1. Many competitors in this segment 2. Storage Issues as it quickly absorbs moisture Weakness 3. Some people find it too salty
1. Tie-up with schools as a part of meals 2. Untapped rural market Opportunity 3. Can be positioned as Tea Time biscuits like Marie
1. Severe threat from wafer and salted snacks segment Threats 2. Similar biscuit categories
Competition
1.Britannia 50 50 2.Snax Competitors 3. Bingo(for smart chips)
doc_848124773.docx
SWOT ANALYSIS OF PARLE MONACO
Monaco
Parent Company
Parle
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Life Namkeen Banaiye
USP
Salted biscuits
STP
Segment
Quality conscious children and adults
Target Group
All age groups Lower, middle and upper class people
Positioning
Snacks for making life interesting
SWOT Analysis
1. Low cost 2. Highly Popular 3. Good product quality and packaging Strength 4. Preferred by health conscious people as a light snack
1. Many competitors in this segment 2. Storage Issues as it quickly absorbs moisture Weakness 3. Some people find it too salty
1. Tie-up with schools as a part of meals 2. Untapped rural market Opportunity 3. Can be positioned as Tea Time biscuits like Marie
1. Severe threat from wafer and salted snacks segment Threats 2. Similar biscuit categories
Competition
1.Britannia 50 50 2.Snax Competitors 3. Bingo(for smart chips)
doc_848124773.docx