Description
SWOT ANALYSIS OF PARLE MONACO SMART CHIPS
Parle Monaco Smart Chips
Parent Company
Parle
Category
Wafers
Sector
Food Products
Tagline/ Slogan
Smart khao smart raho; Ab taste ka maza bina dare
USP
Not fried chips
STP
Segment
Health conscious people
Target Group
All age groups Lower, middle class people
Positioning
Wafers for people who want to be healthy
SWOT Analysis
1. Excellent branding and advertising 2.Excellent distribution and availability 3. Celebrity brand ambassador Strength 4.Low fat chips
1. Many competitors in this segment 2.Not too many flavors Weakness 3.Storage issues
1.Leverage successful brand Parle 2.Advertise more Opportunity 3.Buy out competition
4.More Brand recognition
Threats
1.Threat from local substitute snacks
Competition
Competitors
1.Haldirams low fat snacks
doc_687977941.docx
SWOT ANALYSIS OF PARLE MONACO SMART CHIPS
Parle Monaco Smart Chips
Parent Company
Parle
Category
Wafers
Sector
Food Products
Tagline/ Slogan
Smart khao smart raho; Ab taste ka maza bina dare
USP
Not fried chips
STP
Segment
Health conscious people
Target Group
All age groups Lower, middle class people
Positioning
Wafers for people who want to be healthy
SWOT Analysis
1. Excellent branding and advertising 2.Excellent distribution and availability 3. Celebrity brand ambassador Strength 4.Low fat chips
1. Many competitors in this segment 2.Not too many flavors Weakness 3.Storage issues
1.Leverage successful brand Parle 2.Advertise more Opportunity 3.Buy out competition
4.More Brand recognition
Threats
1.Threat from local substitute snacks
Competition
Competitors
1.Haldirams low fat snacks
doc_687977941.docx