Description
SWOT ANALYSIS OF PARLE FULL TOSS
Parle Full toss
Parent Company
Parle
Category
Wafers
Sector
Food Products
Tagline/ Slogan
Asli magic to isme hai
USP
Spicy snack
STP
Segment
People who want to have between meal snacks
Target Group
Youth of Lower, middle income
Positioning
The snack with the magical taste
SWOT Analysis
1.Excellent branding and advertising Strength 2.Excellent distribution and availability
1.High fat and cholesterol in potato wafers Weakness 2.Storage
1.Leverage successful brand Parle 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
Threats
1.Threat from local substitute snacks
2.Boycott by health conscious people
Competition
1.Pepsi Lays 2.Bingo 3.Haldirams 4.Kurkure Competitors 5.Local wafers
doc_933009757.docx
SWOT ANALYSIS OF PARLE FULL TOSS
Parle Full toss
Parent Company
Parle
Category
Wafers
Sector
Food Products
Tagline/ Slogan
Asli magic to isme hai
USP
Spicy snack
STP
Segment
People who want to have between meal snacks
Target Group
Youth of Lower, middle income
Positioning
The snack with the magical taste
SWOT Analysis
1.Excellent branding and advertising Strength 2.Excellent distribution and availability
1.High fat and cholesterol in potato wafers Weakness 2.Storage
1.Leverage successful brand Parle 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
Threats
1.Threat from local substitute snacks
2.Boycott by health conscious people
Competition
1.Pepsi Lays 2.Bingo 3.Haldirams 4.Kurkure Competitors 5.Local wafers
doc_933009757.docx