Description
SWOT ANALYSIS OF PARK PLAZA HOTELS AND RESORTS
Park Plaza Hotels and Resorts
Parent Company
Carlson Rezidor Group
Category
Hotels and Resorts
Sector
Tourism and Hospitality
Tagline/ Slogan
Living the Promise
USP
Captures the style of every individual location
STP
Segment
Business travelers, leisure travellers
Target Group
Upper Mid-market
Offering smart, spirited service through the trend setting designs Positioning inspired by each location
SWOT Analysis
1. High Quality of service and high customer experience 2. 40+ operational hotels in Europe, Middle East and Asia 3. Their Ambition 2015 strategy has led to rapid growth 4. Innovative services and amenities 5. Lots of special services for business travellers like conference and meeting rooms, etc. 6. Partnership with travel agents and optimization of revenue is helping them increase their profit margin Strength 7. Located in major city centres
1.Limited brand recall Weakness 2. Penetration globally is limited specially in Americas
1. The current market will lead to growth of mid-market segment 2.Everyone is looking for better deals in the upper mid-market segment 3. BRICS countries are said to be the emerging markets in the Opportunity hospitality sector
1. Other International chains are entering new markets like India, Threats Brazil as well 2. There is political turbulence, globally, which may hamper the
hospitality sector 3. Leisure travellers are now switching to newer destinations
Competition
1.Marriott International 2.Best Western Hotels Competitors 3.Starwood
doc_823694860.docx
SWOT ANALYSIS OF PARK PLAZA HOTELS AND RESORTS
Park Plaza Hotels and Resorts
Parent Company
Carlson Rezidor Group
Category
Hotels and Resorts
Sector
Tourism and Hospitality
Tagline/ Slogan
Living the Promise
USP
Captures the style of every individual location
STP
Segment
Business travelers, leisure travellers
Target Group
Upper Mid-market
Offering smart, spirited service through the trend setting designs Positioning inspired by each location
SWOT Analysis
1. High Quality of service and high customer experience 2. 40+ operational hotels in Europe, Middle East and Asia 3. Their Ambition 2015 strategy has led to rapid growth 4. Innovative services and amenities 5. Lots of special services for business travellers like conference and meeting rooms, etc. 6. Partnership with travel agents and optimization of revenue is helping them increase their profit margin Strength 7. Located in major city centres
1.Limited brand recall Weakness 2. Penetration globally is limited specially in Americas
1. The current market will lead to growth of mid-market segment 2.Everyone is looking for better deals in the upper mid-market segment 3. BRICS countries are said to be the emerging markets in the Opportunity hospitality sector
1. Other International chains are entering new markets like India, Threats Brazil as well 2. There is political turbulence, globally, which may hamper the
hospitality sector 3. Leisure travellers are now switching to newer destinations
Competition
1.Marriott International 2.Best Western Hotels Competitors 3.Starwood
doc_823694860.docx