Description
SWOT ANALYSIS OF PARK AVENUE
Park Avenue (Raymond)
Parent Company
Raymond Limited
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Play the Lead
USP
Innovation brand STP
Segment
Formal wear for men and women
Target Group
Young urban corporates men and women
Positioning
Premium Stylish and innovative SWOT Analysis
1.Park Avenue boosts of a wide distribution network with presence in more than 580 'The Raymond Shops' 2.35 Exclusive Brand Stores of Park Avenue 3. Exclusive Woman brand stores and more than 400 Multi-Brand Outlets makes easy availability 4.Park Avenue is the one of the leading brands in the men’s wear segment 5. The brand uses Aggressive advertisements and boasts of superior Strength quality and design
1.Competition from standalone specialty stores 2.Global presence of the brand is limited as compared to a few other Weakness international brands
1.Entry into tier 2 and tier 3 cities 2.Collaboration with foreign players because of a national brand Opportunity 3. Special offers for corporates and business institutions
1.Increase competition in the domestic market due to a large number of formal wear apparel brands coming up Threats 2.Changing rules and regulations in the fabric industry Competition
1. Allen and Solly 2. Louis Philippe Competitors 3. Arrow
doc_446866219.docx
SWOT ANALYSIS OF PARK AVENUE
Park Avenue (Raymond)
Parent Company
Raymond Limited
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Play the Lead
USP
Innovation brand STP
Segment
Formal wear for men and women
Target Group
Young urban corporates men and women
Positioning
Premium Stylish and innovative SWOT Analysis
1.Park Avenue boosts of a wide distribution network with presence in more than 580 'The Raymond Shops' 2.35 Exclusive Brand Stores of Park Avenue 3. Exclusive Woman brand stores and more than 400 Multi-Brand Outlets makes easy availability 4.Park Avenue is the one of the leading brands in the men’s wear segment 5. The brand uses Aggressive advertisements and boasts of superior Strength quality and design
1.Competition from standalone specialty stores 2.Global presence of the brand is limited as compared to a few other Weakness international brands
1.Entry into tier 2 and tier 3 cities 2.Collaboration with foreign players because of a national brand Opportunity 3. Special offers for corporates and business institutions
1.Increase competition in the domestic market due to a large number of formal wear apparel brands coming up Threats 2.Changing rules and regulations in the fabric industry Competition
1. Allen and Solly 2. Louis Philippe Competitors 3. Arrow
doc_446866219.docx