Description
SWOT ANALYSIS OF PANTENE PRO V
Pantene Pro V
Parent Company
Procter and Gamble
Category
Personal Care brands- Hair care
Sector
FMCG
Tagline/ Slogan
For hair so healthy it shines
USP
One of the premium and popular variant of pantene shampoo STP
Variants of the products for people with different hair texture and Segment needs
Women who are concerned about the beauty and health of hair and Target Group are ready to spend for it
Takes care of different types of hair and is satisfies basic needs of Positioning hair care SWOT Analysis
1. Billion-dollar leading brand for P&G 2. Strong advertising campaigns & innovative promotion strategies 3. Largest share of voice in industry 4. Recognizable brand image and strong brand equity 5. Extensive product line that meets consumer needs and answers trend Strength 6. Strongly preferred among the competition
1. Lack of brand loyalty 2. Mid-priced brand presents vulnerability 3. Stagnant sales Weakness 4. Majority of products in saturated markets
5. Lack of a variety of distribution channel
1. Product extensions focusing on segmentation of consumer needs 2. Consistency in product use for daily cleanliness 3. Untapped target markets that have loyalty traits and growing populations 4. Advertising money allotted by P&G continues to increase Opportunity 5.Innovative marketing techniques
1. Newcomer salon brands creating products for retail stores 2. Low switching cost 3.Salon-purchased products take away from minority market share 4. Flooding of market with new products 5. Competitor innovation and technology 6. Market inundated with advertisement campaigns from competition Threats 7.Lack of product differentiation between competitors Competition
1.Sunsilk 2.Clinic Plus Competitors 3.Dove
doc_498697003.docx
SWOT ANALYSIS OF PANTENE PRO V
Pantene Pro V
Parent Company
Procter and Gamble
Category
Personal Care brands- Hair care
Sector
FMCG
Tagline/ Slogan
For hair so healthy it shines
USP
One of the premium and popular variant of pantene shampoo STP
Variants of the products for people with different hair texture and Segment needs
Women who are concerned about the beauty and health of hair and Target Group are ready to spend for it
Takes care of different types of hair and is satisfies basic needs of Positioning hair care SWOT Analysis
1. Billion-dollar leading brand for P&G 2. Strong advertising campaigns & innovative promotion strategies 3. Largest share of voice in industry 4. Recognizable brand image and strong brand equity 5. Extensive product line that meets consumer needs and answers trend Strength 6. Strongly preferred among the competition
1. Lack of brand loyalty 2. Mid-priced brand presents vulnerability 3. Stagnant sales Weakness 4. Majority of products in saturated markets
5. Lack of a variety of distribution channel
1. Product extensions focusing on segmentation of consumer needs 2. Consistency in product use for daily cleanliness 3. Untapped target markets that have loyalty traits and growing populations 4. Advertising money allotted by P&G continues to increase Opportunity 5.Innovative marketing techniques
1. Newcomer salon brands creating products for retail stores 2. Low switching cost 3.Salon-purchased products take away from minority market share 4. Flooding of market with new products 5. Competitor innovation and technology 6. Market inundated with advertisement campaigns from competition Threats 7.Lack of product differentiation between competitors Competition
1.Sunsilk 2.Clinic Plus Competitors 3.Dove
doc_498697003.docx