Description
SWOT ANALYSIS OF PANTALOON RETAIL
Pantaloon Retail
Parent Company
Future group
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Rewrite rules retain values
USP
Value for money with quality apparel STP
Segment
Price cautious group
Target Group
Middle and upper middle class urban families
Positioning
Daily low prices SWOT Analysis
1.It is India’s largest retailer having 1000 stores across 70 cities in India 2.It is country’s largest retailer by market capitalization and revenue 3. It manages high number of purchase orders 4.It is always updated with changing consumer preferences Strength 5. Popular brand with a high presence across India
1.It serves mass consumer base, still skilled labor force is not adequate when compared with global standards 2.Consumers from premium target group perceives it as low quality Weakness brand
1.Increase in footfalls by increasing ATL – TV commercial promotions Opportunity 2.India is fast emerging as retail hub for top brands as government
allowed FDI in single brand and multi brand retail 3.Organized retail is only 4.5 % of total Indian retail industry
1. Strong competition from unorganized retail sector in India. 2. Government policies are not well defined in emerging markets 3. Online shopping is emerging trend in consumers due to Threats convenience Competition
1.Shoppers Stop 2.Vishal Mega mart 3.Westside Competitors 4.Wills lifestyle
doc_155078236.docx
SWOT ANALYSIS OF PANTALOON RETAIL
Pantaloon Retail
Parent Company
Future group
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Rewrite rules retain values
USP
Value for money with quality apparel STP
Segment
Price cautious group
Target Group
Middle and upper middle class urban families
Positioning
Daily low prices SWOT Analysis
1.It is India’s largest retailer having 1000 stores across 70 cities in India 2.It is country’s largest retailer by market capitalization and revenue 3. It manages high number of purchase orders 4.It is always updated with changing consumer preferences Strength 5. Popular brand with a high presence across India
1.It serves mass consumer base, still skilled labor force is not adequate when compared with global standards 2.Consumers from premium target group perceives it as low quality Weakness brand
1.Increase in footfalls by increasing ATL – TV commercial promotions Opportunity 2.India is fast emerging as retail hub for top brands as government
allowed FDI in single brand and multi brand retail 3.Organized retail is only 4.5 % of total Indian retail industry
1. Strong competition from unorganized retail sector in India. 2. Government policies are not well defined in emerging markets 3. Online shopping is emerging trend in consumers due to Threats convenience Competition
1.Shoppers Stop 2.Vishal Mega mart 3.Westside Competitors 4.Wills lifestyle
doc_155078236.docx