Description
SWOT ANALYSIS OF PANERA BREAD
Panera Bread
Parent Company
Panera Bread
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
A loaf of bread in every arm
A bakery café restaurant serving good quality breads and other USP bakery products
STP
Segment
People who like bakery products
Target Group
Young and middle aged people from middle and upper middle class
A fast-casual restaurant chain serving fresh and good quality breads, Positioning along with coffee and other bakery products
SWOT Analysis
1.A well-recognized brand in U.S. and Canada 2. Known for its fresh and good quality bread 3.Strong presence with around 1500 locations 4. Good service with good quality, healthy food 5.Acquisition of Paradise Bakery and Café 6.Strong financial muscle power Strength 7. Strong supply chain and distribution
1.Limited number of products offered 2.Presence only in U.S. and Canada 3.Strong competition from local and international players means Weakness constant fight over market share
1.Product line extension 2.Increase in number of franchisees 3.Global expansion-Venturing into untapped countries 4.Advertise and market itself in a better way; as a healthy alternative Opportunity of snacking
1.Increased competition 2.Increase in cost of raw materials Threats 3.Economic slowdown
Competition
1.The Melt 2.BJ’s Restaurant Competitors 3.Ark Restaurants
doc_671264575.docx
SWOT ANALYSIS OF PANERA BREAD
Panera Bread
Parent Company
Panera Bread
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
A loaf of bread in every arm
A bakery café restaurant serving good quality breads and other USP bakery products
STP
Segment
People who like bakery products
Target Group
Young and middle aged people from middle and upper middle class
A fast-casual restaurant chain serving fresh and good quality breads, Positioning along with coffee and other bakery products
SWOT Analysis
1.A well-recognized brand in U.S. and Canada 2. Known for its fresh and good quality bread 3.Strong presence with around 1500 locations 4. Good service with good quality, healthy food 5.Acquisition of Paradise Bakery and Café 6.Strong financial muscle power Strength 7. Strong supply chain and distribution
1.Limited number of products offered 2.Presence only in U.S. and Canada 3.Strong competition from local and international players means Weakness constant fight over market share
1.Product line extension 2.Increase in number of franchisees 3.Global expansion-Venturing into untapped countries 4.Advertise and market itself in a better way; as a healthy alternative Opportunity of snacking
1.Increased competition 2.Increase in cost of raw materials Threats 3.Economic slowdown
Competition
1.The Melt 2.BJ’s Restaurant Competitors 3.Ark Restaurants
doc_671264575.docx