Description
SWOT ANALYSIS OF PANASONIC
Panasonic Parent Company Category Sector Tagline/ Slogan Panasonic Corporation Consumer Electronics IT and Technology Ideas for life Depth and diversity of its research capabilities, manufacturing expertise, high quality and sophisticated products STP Segment Target Group Electronics Semiconductors and Home appliances Upper middle and upper class individuals The most desirable 3D TVs on the market due to their high quality at a reasonable price SWOT Analysis 1. Technological innovations and product development capabilities 2. Leading market position garnered on strongbrand equity 3. Broad product portfolio encompassing awide spectrum of consumer electronics 4. Has a strong workforce of over 300,000 people 5. It is among the top five TV producers and top 20 semiconductor manufacturers 6. The brand has excellent top of the mind presence due to advertising and sponsorship of events Strength 7. It is one of the largest Japanese electronics producers, alongside Sony, Toshiba and Canon
USP
Positioning
1. High leverage combined with revenues andprofits decline Weakness 2. The brand faces intense competiton from leaders and also faces trouble from fake replicas 1. Focus on eco-line products to drive future growth 2. Emerging markets of Asia and Latin America presents business expansionopportunities Opportunity 3.Growth in semiconductor market 1. Intense competition 2. Rapid technological changes 3. Competition with black market, parallel import and smuggled goods Threats Japan’s 2011 earthquake and tsunami’s impact on the company’s operations Competition 1. Sony 2. Samsung 3. Toshiba 4. LG 5. Phillips Competitors 6. Canon
doc_498252787.docx
SWOT ANALYSIS OF PANASONIC
Panasonic Parent Company Category Sector Tagline/ Slogan Panasonic Corporation Consumer Electronics IT and Technology Ideas for life Depth and diversity of its research capabilities, manufacturing expertise, high quality and sophisticated products STP Segment Target Group Electronics Semiconductors and Home appliances Upper middle and upper class individuals The most desirable 3D TVs on the market due to their high quality at a reasonable price SWOT Analysis 1. Technological innovations and product development capabilities 2. Leading market position garnered on strongbrand equity 3. Broad product portfolio encompassing awide spectrum of consumer electronics 4. Has a strong workforce of over 300,000 people 5. It is among the top five TV producers and top 20 semiconductor manufacturers 6. The brand has excellent top of the mind presence due to advertising and sponsorship of events Strength 7. It is one of the largest Japanese electronics producers, alongside Sony, Toshiba and Canon
USP
Positioning
1. High leverage combined with revenues andprofits decline Weakness 2. The brand faces intense competiton from leaders and also faces trouble from fake replicas 1. Focus on eco-line products to drive future growth 2. Emerging markets of Asia and Latin America presents business expansionopportunities Opportunity 3.Growth in semiconductor market 1. Intense competition 2. Rapid technological changes 3. Competition with black market, parallel import and smuggled goods Threats Japan’s 2011 earthquake and tsunami’s impact on the company’s operations Competition 1. Sony 2. Samsung 3. Toshiba 4. LG 5. Phillips Competitors 6. Canon
doc_498252787.docx