Description
SWOT ANALYSIS OF PAN PARAG
Pan Parag
Parent Company
Pan Parag India Ltd.
Category
Food processing and products
Sector
Food and Beverages
Tagline/ Slogan
DhoomMacha De…Rang Jama De; Pan Parag Pan masala
USP
No. 1 Pan Masala STP
Segment
People wanting tobacco-free mouth freshener
Target Group
Lower and middle income group looking for a substitute to smoking
Positioning
Superior quality pan masala at reasonable price SWOT Analysis
1. Huge brand visibility and brand recall 2. Pan Parag is almost synonymous with pan masala across the country 3. Offers superior quality pan masala at reasonable price 4. Less restriction, low taxation, easy procurement, repeat customers, and transportation 5. Top of the mind brand in the pan masala segment 6. TVC are extremely popular among the Indian audience owing to its Strength legacy
1.People preferring tobacco may not prefer a substitute 2.Pan masala seen as a cheap source of tobacco Weakness 3.High raw material cost and packaging costs
Opportunity
1. Increase presence in other countries by increasing exports
2.More penetration and better visibility to tap semi urban markets
1. Increasing awareness in society about the harmful effects of chewing tobacco 2. Other major players in industry Threats 3. Government ban and restrictions on tobacco Competition
1. Pan Vilas 2.Rajnigandha Pan Masala 3. Traditional Pan, suparietc Competitors 4. Non branded dhania seeds, saunf, etc.
doc_541776512.docx
SWOT ANALYSIS OF PAN PARAG
Pan Parag
Parent Company
Pan Parag India Ltd.
Category
Food processing and products
Sector
Food and Beverages
Tagline/ Slogan
DhoomMacha De…Rang Jama De; Pan Parag Pan masala
USP
No. 1 Pan Masala STP
Segment
People wanting tobacco-free mouth freshener
Target Group
Lower and middle income group looking for a substitute to smoking
Positioning
Superior quality pan masala at reasonable price SWOT Analysis
1. Huge brand visibility and brand recall 2. Pan Parag is almost synonymous with pan masala across the country 3. Offers superior quality pan masala at reasonable price 4. Less restriction, low taxation, easy procurement, repeat customers, and transportation 5. Top of the mind brand in the pan masala segment 6. TVC are extremely popular among the Indian audience owing to its Strength legacy
1.People preferring tobacco may not prefer a substitute 2.Pan masala seen as a cheap source of tobacco Weakness 3.High raw material cost and packaging costs
Opportunity
1. Increase presence in other countries by increasing exports
2.More penetration and better visibility to tap semi urban markets
1. Increasing awareness in society about the harmful effects of chewing tobacco 2. Other major players in industry Threats 3. Government ban and restrictions on tobacco Competition
1. Pan Vilas 2.Rajnigandha Pan Masala 3. Traditional Pan, suparietc Competitors 4. Non branded dhania seeds, saunf, etc.
doc_541776512.docx