Description
SWOT ANALYSIS OF PALMOLIVE SHAVING CREAM
Palmolive Shaving Cream
Parent Company
Colgate-Palmolive
Category
Personal Care – Shaving
Sector
FMCG
Tagline/ Slogan
For a Close, Smooth Shave!
USP
New Palmolive Shaving Cream softens the beard as you shave STP
Segment
Personal Care – Men Grooming – Shaving Cream
Target Group
Urban & Semi-Urban Men
Shaving cream for men that provides a close and a smooth shave Positioning without causing skin irritation SWOT Analysis
1. Contains skin conditioning agents that leave the skin soft and smooth 2. Cream softens the beard with shave and does not cause any irritation 3. Allows the razor to get in close contact with the skin to ensure Strength proper shaving along the edges
1. Palmolive still focused only on the shaving cream and has not come out with the shaving foam variant 2.Other Popular shaving brands ensure that there is limited market Weakness share
1. Available in 2 variants – Moisturizing Deluxe and Refreshing Lemon Opportunity 2. High growth market segment with an annual growth rate of over 20%
3. Can move into the shaving gel segment as well to offer more variety and gain a better market share
1.Strong competition from established brands like Gillette 2. Shaving Cream is slowly being replaced by Foam and Gel variants in the market 3.Cheaper local variants of shaving creams takes away the market Threats share for the product Competition
1. Gillette 2.Godrej Shaving Cream Competitors 3. Old Spice Shaving Cream
doc_323192723.docx
SWOT ANALYSIS OF PALMOLIVE SHAVING CREAM
Palmolive Shaving Cream
Parent Company
Colgate-Palmolive
Category
Personal Care – Shaving
Sector
FMCG
Tagline/ Slogan
For a Close, Smooth Shave!
USP
New Palmolive Shaving Cream softens the beard as you shave STP
Segment
Personal Care – Men Grooming – Shaving Cream
Target Group
Urban & Semi-Urban Men
Shaving cream for men that provides a close and a smooth shave Positioning without causing skin irritation SWOT Analysis
1. Contains skin conditioning agents that leave the skin soft and smooth 2. Cream softens the beard with shave and does not cause any irritation 3. Allows the razor to get in close contact with the skin to ensure Strength proper shaving along the edges
1. Palmolive still focused only on the shaving cream and has not come out with the shaving foam variant 2.Other Popular shaving brands ensure that there is limited market Weakness share
1. Available in 2 variants – Moisturizing Deluxe and Refreshing Lemon Opportunity 2. High growth market segment with an annual growth rate of over 20%
3. Can move into the shaving gel segment as well to offer more variety and gain a better market share
1.Strong competition from established brands like Gillette 2. Shaving Cream is slowly being replaced by Foam and Gel variants in the market 3.Cheaper local variants of shaving creams takes away the market Threats share for the product Competition
1. Gillette 2.Godrej Shaving Cream Competitors 3. Old Spice Shaving Cream
doc_323192723.docx