Description
SWOT ANALYSIS OF PALMOLIVE MOISTURIZING BODY WASH
Palmolive Naturals Moisturizing Body Wash
Parent Company
Colgate-Palmolive
Category
FMCG
Sector
Personal Care – Body Wash
Tagline/ Slogan
New Beautiful Skin for a new you; So pleasurable its addictive
Palmolive Naturals Body Wash contains the best ingredients known to USP leave the skin clean, soft and moisturized.
STP
Segment
Personal Care – Body Wash
Target Group
Urban and Semi Urban Markets upper middle class
Moisturizing Body Wash for soft, clean and moisturized skin by making use of natural ingredients and extracts, giving an enjoyable Positioning and unique bathing experience
SWOT Analysis
1. Contains a special combination of mild cleansers and the best ingredients known to clean and moisturize the skin, leaving it soft, supple and smooth 2. Contains natural extracts of almonds, honey and milk 3. Body Wash lathers very well, giving a unique and pleasant bathing experience to consumers Strength 4. Good brand presence, advertising and product distribution
1. Limited awareness among consumers regarding the product Weakness benefits and the category
Opportunity
1. Promote Body Wash comes with a loofah (scrubber) that can be
used during bathing 2. Available in 2 variants – Milk & Almond, Milk & Honey 3. Economical pricing to attract more consumers in the target markets
1. Competition to Body Wash from Shower Gels, both from within the company and from competitors 2. Consumers not easily ready to shift from conventional soaps to Threats liquid body wash products
Competition
1. Lux Body Wash – Multiple Variants 2.Dettol Body Wash Competitors 3. Vaseline Body Wash
doc_962462826.docx
SWOT ANALYSIS OF PALMOLIVE MOISTURIZING BODY WASH
Palmolive Naturals Moisturizing Body Wash
Parent Company
Colgate-Palmolive
Category
FMCG
Sector
Personal Care – Body Wash
Tagline/ Slogan
New Beautiful Skin for a new you; So pleasurable its addictive
Palmolive Naturals Body Wash contains the best ingredients known to USP leave the skin clean, soft and moisturized.
STP
Segment
Personal Care – Body Wash
Target Group
Urban and Semi Urban Markets upper middle class
Moisturizing Body Wash for soft, clean and moisturized skin by making use of natural ingredients and extracts, giving an enjoyable Positioning and unique bathing experience
SWOT Analysis
1. Contains a special combination of mild cleansers and the best ingredients known to clean and moisturize the skin, leaving it soft, supple and smooth 2. Contains natural extracts of almonds, honey and milk 3. Body Wash lathers very well, giving a unique and pleasant bathing experience to consumers Strength 4. Good brand presence, advertising and product distribution
1. Limited awareness among consumers regarding the product Weakness benefits and the category
Opportunity
1. Promote Body Wash comes with a loofah (scrubber) that can be
used during bathing 2. Available in 2 variants – Milk & Almond, Milk & Honey 3. Economical pricing to attract more consumers in the target markets
1. Competition to Body Wash from Shower Gels, both from within the company and from competitors 2. Consumers not easily ready to shift from conventional soaps to Threats liquid body wash products
Competition
1. Lux Body Wash – Multiple Variants 2.Dettol Body Wash Competitors 3. Vaseline Body Wash
doc_962462826.docx