Description
SWOT ANALYSIS OF PAKISTAN INTERNATIONAL AIRLINE
Pakistan International Airline Parent Company Category Sector Tagline/ Slogan USP Government of Pakistan International Airline Great People to Fly With Asia's first jet operator STP Segment Target Group Positioning Price conscious travelers Middle class / Traders/ Businessmen Pakistan's largest airline SWOT Analysis 1. Highest market share at domestic network 2. Being the oldest airline of Pakistan, it has a very strong brand image in the domestic market 3. Subsidized fares makes it possible for the Airline to provide services at affordable prices 4. Strategic location of main hub at Karachi, Pakistan's capital, makes it possible to serve various domestic and international destinations 1. Lack of integrated brand promotions as compared to competitors 2. Old aging fleet of PIA causing higher operating cost 3. Loyalty programs not being used to the fullest 1. PIA has largest domestic network and by proper route allocation, PIA can generate huge amount of revenue with higher
Strength
Weakness
Opportunity
profit. 2. Due to subsidized fares, it can maintain a competitive edge over its competitors 3. Proper use of loyalty programs can lead to increased customer loyalty 1. Negative perception about the country regarding terrorism 2. Political instability in the country makes it difficult to expand reach due to changing rules and regulations 3. Effective branding strategies adopted by competitors will dilute its brand image in the global market Competition 1. Emirates 2. Shaheen Air International 3. Saudi Arabian Airlines
Threats
Competitors
doc_296546723.docx
SWOT ANALYSIS OF PAKISTAN INTERNATIONAL AIRLINE
Pakistan International Airline Parent Company Category Sector Tagline/ Slogan USP Government of Pakistan International Airline Great People to Fly With Asia's first jet operator STP Segment Target Group Positioning Price conscious travelers Middle class / Traders/ Businessmen Pakistan's largest airline SWOT Analysis 1. Highest market share at domestic network 2. Being the oldest airline of Pakistan, it has a very strong brand image in the domestic market 3. Subsidized fares makes it possible for the Airline to provide services at affordable prices 4. Strategic location of main hub at Karachi, Pakistan's capital, makes it possible to serve various domestic and international destinations 1. Lack of integrated brand promotions as compared to competitors 2. Old aging fleet of PIA causing higher operating cost 3. Loyalty programs not being used to the fullest 1. PIA has largest domestic network and by proper route allocation, PIA can generate huge amount of revenue with higher
Strength
Weakness
Opportunity
profit. 2. Due to subsidized fares, it can maintain a competitive edge over its competitors 3. Proper use of loyalty programs can lead to increased customer loyalty 1. Negative perception about the country regarding terrorism 2. Political instability in the country makes it difficult to expand reach due to changing rules and regulations 3. Effective branding strategies adopted by competitors will dilute its brand image in the global market Competition 1. Emirates 2. Shaheen Air International 3. Saudi Arabian Airlines
Threats
Competitors
doc_296546723.docx