Description
SWOT ANALYSIS OF PACIFICO
Pacifico
Parent Company
Grupo Modelo
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Explore the state of Pacifico
USP
Pacífico, is a Mexican pilsner-style beer with a distinct honey smell. STP
Segment
People seeking to have beverages which is affordable and fun
Target Group
Young urban upper middle class individuals
Positioning
Affordable, Sophisticated and enjoyable good-time beer. SWOT Analysis
1. Pacifico is a clean, crisp and refreshing drink. 2. It’s also very easy to drink & its taste is suited to local needs. 3. Bottle recognition & different dispensing instruments. Strength 4. Price- It comes as a cheaper price as compared to its competitors.
1. Ageing brand. Less innovation in the recent years. Weakness 2. Less penetration globally. Popular in Mexico mostly.
1. Advertisements- the brand has a good presence in social media like Facebook. 2. Fair trading laws ensure that the brand can expand to other countries as well. Opportunity 3. Beer drinkers are brand-loyal.
Threats
1. Stricter laws for drunk-driving cases in the U.S market. 2. Its competitors enjoy better loyalty & market share.
3. In danger of becoming a reliable but tired & unexciting brand. Competition
1.Corona 2.Negra Modelo Competitors 3.Heineken
doc_560869720.docx
SWOT ANALYSIS OF PACIFICO
Pacifico
Parent Company
Grupo Modelo
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Explore the state of Pacifico
USP
Pacífico, is a Mexican pilsner-style beer with a distinct honey smell. STP
Segment
People seeking to have beverages which is affordable and fun
Target Group
Young urban upper middle class individuals
Positioning
Affordable, Sophisticated and enjoyable good-time beer. SWOT Analysis
1. Pacifico is a clean, crisp and refreshing drink. 2. It’s also very easy to drink & its taste is suited to local needs. 3. Bottle recognition & different dispensing instruments. Strength 4. Price- It comes as a cheaper price as compared to its competitors.
1. Ageing brand. Less innovation in the recent years. Weakness 2. Less penetration globally. Popular in Mexico mostly.
1. Advertisements- the brand has a good presence in social media like Facebook. 2. Fair trading laws ensure that the brand can expand to other countries as well. Opportunity 3. Beer drinkers are brand-loyal.
Threats
1. Stricter laws for drunk-driving cases in the U.S market. 2. Its competitors enjoy better loyalty & market share.
3. In danger of becoming a reliable but tired & unexciting brand. Competition
1.Corona 2.Negra Modelo Competitors 3.Heineken
doc_560869720.docx