Description
SWOT ANALYSIS OF PACIFIC GAS AND ELECTRIC
Pacific Gas and Electric
Parent Company
Pacific Gas and Electric Company
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Let there be light
USP
Building a stronger foundation for the future STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
Provide energy in a reliable and sustainable way SWOT Analysis
1. Strong R&D capabilities with nuclear power facilities also 2. Has a strong workforce of over 20,000 employees 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5. 150 years of experience Strength 6. Vertically integrated business
1.Govt intervention in the energy sector causes operational inefficiencies Weakness 2.Geographically not well diversified
1.Wind power generation 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. PacifiCorp 2. Edison International Competitors 3. Sempra Energy
doc_120939945.docx
SWOT ANALYSIS OF PACIFIC GAS AND ELECTRIC
Pacific Gas and Electric
Parent Company
Pacific Gas and Electric Company
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Let there be light
USP
Building a stronger foundation for the future STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
Provide energy in a reliable and sustainable way SWOT Analysis
1. Strong R&D capabilities with nuclear power facilities also 2. Has a strong workforce of over 20,000 employees 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5. 150 years of experience Strength 6. Vertically integrated business
1.Govt intervention in the energy sector causes operational inefficiencies Weakness 2.Geographically not well diversified
1.Wind power generation 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. PacifiCorp 2. Edison International Competitors 3. Sempra Energy
doc_120939945.docx