Description
SWOT ANALYSIS OF OZWALD BOATENG
Ozwald Boateng
Parent Company
OzwaldBoateng Incorporation
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
School of Boateng
A Premium Modern brand, which is extremely stylish, unique and has a USP twist to the British Contemporary style. STP
The Elite professional segment with the latest trend of fashion in their Segment clothing.
Target Group
Men from the urban premium class
A Brand with an Iconic contemporary twist, refined fabrics and contemporary silhouettes offer a unique luxury to men of all Positioning generations. SWOT Analysis
1.Ozwald was the first ever designer to hold a catwalk show in Paris Fashion Week. 2.The designer’s Boutique in Savile Row is considered as one of the best in the world. 3. Boeteng’s has worked with a very rich clientele, firstly worked as a creative director for the luxury brand Givenchy, later was approached by Coutts to produce a Super Premium Credit card. 4. Boeteng’s design for the new amenity provided for the first class passengers in Virgin Atlantic is hailed as the best amenity pack all over the world. Strength 5. There are a lot of short films and stories haling the life of
OzwaldBoeteng. 6.Ozwald has a very rich clientele including royal family 7. Ozwald is on the board for recognizing and Promotion of Black designers in London.
1. Brand has limited global presence 2. Despite a premium quality brand, it hasn't been able to lure Weakness international markets
1.The brand is Available only in a few countries and should expand all around the world. 2.The brand has a world of opportunities in the Asia-Pacific region and Opportunity the Middle East.
1.Existing competition from competing brands is increasing. Threats 2.Switching cost in the luxury segment is competitive. Competition
1. Alfred Dunhill 2. Thomas Mahon Competitors 3. Prada
doc_901152125.docx
SWOT ANALYSIS OF OZWALD BOATENG
Ozwald Boateng
Parent Company
OzwaldBoateng Incorporation
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
School of Boateng
A Premium Modern brand, which is extremely stylish, unique and has a USP twist to the British Contemporary style. STP
The Elite professional segment with the latest trend of fashion in their Segment clothing.
Target Group
Men from the urban premium class
A Brand with an Iconic contemporary twist, refined fabrics and contemporary silhouettes offer a unique luxury to men of all Positioning generations. SWOT Analysis
1.Ozwald was the first ever designer to hold a catwalk show in Paris Fashion Week. 2.The designer’s Boutique in Savile Row is considered as one of the best in the world. 3. Boeteng’s has worked with a very rich clientele, firstly worked as a creative director for the luxury brand Givenchy, later was approached by Coutts to produce a Super Premium Credit card. 4. Boeteng’s design for the new amenity provided for the first class passengers in Virgin Atlantic is hailed as the best amenity pack all over the world. Strength 5. There are a lot of short films and stories haling the life of
OzwaldBoeteng. 6.Ozwald has a very rich clientele including royal family 7. Ozwald is on the board for recognizing and Promotion of Black designers in London.
1. Brand has limited global presence 2. Despite a premium quality brand, it hasn't been able to lure Weakness international markets
1.The brand is Available only in a few countries and should expand all around the world. 2.The brand has a world of opportunities in the Asia-Pacific region and Opportunity the Middle East.
1.Existing competition from competing brands is increasing. Threats 2.Switching cost in the luxury segment is competitive. Competition
1. Alfred Dunhill 2. Thomas Mahon Competitors 3. Prada
doc_901152125.docx