Description
SWOT ANALYSIS OF OSRAM SYLVANIA
Osram Sylvania
Parent Company
Osram Sylvania
Category
Electrical Equipment
Sector
Industrial Products
Tagline/ Slogan
OSRAM Bright as daylight
USP
Experts in giving innovative and advance lighting systems STP
Lighting products : incandescent light bulbs, compact fluorescent Segment lamps, light-emitting diode systems and innovative lighting solutions
Construction and real estate companies, business fixtures, party organizers and companies related to: Commercial, Retail, Display/Optic, Original Equipment Manufacturers, Automotive, Target Group Machine Tool, Mining, Aerospace
The company which produces a wide range of lighting products for Positioning home, business and automotive use SWOT Analysis
1. Global presence all over the world with a huge customer base of more than 100 countries 2. Produces environmental friendly lighting systems 3. Known for providing Innovative products 4. Strong supply chain helps Osram obtain the right resources from suppliers and delivery the right product to customers in a timely manner 5. High investments in R & D and Superior technology has allowed it to better meet the needs of their customers in unique ways that Strength rivalscannot simulate
6. Size advantages lowers its risk 7. Strong CSR activities
1. Limited brand recall compared to international brands Weakness 2. Weak presence in the international markets is a concern
1.Can build upon its CSR activities to expand its operations into emerging markets Opportunity 2.Relaxation of regulations
1. A volatile scenario in overseas market can affect the stability of operations Threats 2.Relatively high R & D costs compared to the industry Competition
1.Philips Lighting B.V. 2.Nichia Corporation Competitors 3.Cree, Inc.
doc_898002158.docx
SWOT ANALYSIS OF OSRAM SYLVANIA
Osram Sylvania
Parent Company
Osram Sylvania
Category
Electrical Equipment
Sector
Industrial Products
Tagline/ Slogan
OSRAM Bright as daylight
USP
Experts in giving innovative and advance lighting systems STP
Lighting products : incandescent light bulbs, compact fluorescent Segment lamps, light-emitting diode systems and innovative lighting solutions
Construction and real estate companies, business fixtures, party organizers and companies related to: Commercial, Retail, Display/Optic, Original Equipment Manufacturers, Automotive, Target Group Machine Tool, Mining, Aerospace
The company which produces a wide range of lighting products for Positioning home, business and automotive use SWOT Analysis
1. Global presence all over the world with a huge customer base of more than 100 countries 2. Produces environmental friendly lighting systems 3. Known for providing Innovative products 4. Strong supply chain helps Osram obtain the right resources from suppliers and delivery the right product to customers in a timely manner 5. High investments in R & D and Superior technology has allowed it to better meet the needs of their customers in unique ways that Strength rivalscannot simulate
6. Size advantages lowers its risk 7. Strong CSR activities
1. Limited brand recall compared to international brands Weakness 2. Weak presence in the international markets is a concern
1.Can build upon its CSR activities to expand its operations into emerging markets Opportunity 2.Relaxation of regulations
1. A volatile scenario in overseas market can affect the stability of operations Threats 2.Relatively high R & D costs compared to the industry Competition
1.Philips Lighting B.V. 2.Nichia Corporation Competitors 3.Cree, Inc.
doc_898002158.docx