Description
SWOT ANALYSIS OF ORIGIN ENERGY
Origin Energy
Parent Company
Origin Energy
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Largest Power retailer in Australia STP
Segment
Residential, Small and Large Businesses
Present in Australia, and to some extent in New Zealand, Kenya, Target Group Pacific Islands
Positioning
Leading Australian Power company SWOT Analysis
1. Serves about 4.5 million customers, supplies substantial share of Australia’s electricity with a generation capacity of over 5000 MW – consisting of natural gas powered, wind and solar plants 2. Has a team of over 5500 employees 3. Market leading green energy player and also has 3000 MW of wind power under development and is the largest retailer of solar power in Australia Strength 4. Features in the ASX which consists of top 20 Australian companies.
1.Present in limited areas 2.Small in capacity compared to global giants Weakness 3. Company is present in a very small part of the value chain
1.Can enter Power generation Opportunity 2. Can expand operations in other countries
1.Compliances with various laws 2.Declining markets in Europe, Russia – leading to declining margins Threats 3. Govt policies and regulations Competition
1.AGL Energy 2.Enel OGK Competitors 3.Inter RAO
doc_950837384.docx
SWOT ANALYSIS OF ORIGIN ENERGY
Origin Energy
Parent Company
Origin Energy
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Largest Power retailer in Australia STP
Segment
Residential, Small and Large Businesses
Present in Australia, and to some extent in New Zealand, Kenya, Target Group Pacific Islands
Positioning
Leading Australian Power company SWOT Analysis
1. Serves about 4.5 million customers, supplies substantial share of Australia’s electricity with a generation capacity of over 5000 MW – consisting of natural gas powered, wind and solar plants 2. Has a team of over 5500 employees 3. Market leading green energy player and also has 3000 MW of wind power under development and is the largest retailer of solar power in Australia Strength 4. Features in the ASX which consists of top 20 Australian companies.
1.Present in limited areas 2.Small in capacity compared to global giants Weakness 3. Company is present in a very small part of the value chain
1.Can enter Power generation Opportunity 2. Can expand operations in other countries
1.Compliances with various laws 2.Declining markets in Europe, Russia – leading to declining margins Threats 3. Govt policies and regulations Competition
1.AGL Energy 2.Enel OGK Competitors 3.Inter RAO
doc_950837384.docx