Description
SWOT ANALYSIS OF ORIFLAME
Oriflame
Parent Company
Oriflame Cosmetics
Category
Personal Care Brands- Cosmetics
Sector
FMCG
Tagline/ Slogan
Natural Swedish cosmetics
USP
One of the best direct selling companies
STP
Segment
Middle market price segment
Women purchasing products on the suggestion of sponsors at the Target Group comfort of their homes or trusted salons
Positioning
Provide natural cosmetics
SWOT Analysis
1. Easily available products in residential areas, at parlours and sold by people whom customers know and trust 2. Release catalogues frequently with offers on products 3. Customers get help from sponsors who help them as a consultant choose product according to their skin type, climate etc 4. Established brand name since 43 years 5.Provides natural beauty products through an independent sales Strength force of over 3 million people
1.Lack of promotional activities through mass media 2.Depends on the network of individual sponsors on most of its Weakness distribution and available in very few stores
Opportunity
1.Develop deeper distribution network
2.Expanding in rural areas 3.Investing in R&D, launch of new products through innovation
1.Aggressive price competition from local and multinational players 2.Availability of cheap beauty products 3.Presence of many established brands at one place in the stores Threats thus giving customers variety
Competition
1.Avon 2.Amway Competitors 3.Lakme
doc_769076040.docx
SWOT ANALYSIS OF ORIFLAME
Oriflame
Parent Company
Oriflame Cosmetics
Category
Personal Care Brands- Cosmetics
Sector
FMCG
Tagline/ Slogan
Natural Swedish cosmetics
USP
One of the best direct selling companies
STP
Segment
Middle market price segment
Women purchasing products on the suggestion of sponsors at the Target Group comfort of their homes or trusted salons
Positioning
Provide natural cosmetics
SWOT Analysis
1. Easily available products in residential areas, at parlours and sold by people whom customers know and trust 2. Release catalogues frequently with offers on products 3. Customers get help from sponsors who help them as a consultant choose product according to their skin type, climate etc 4. Established brand name since 43 years 5.Provides natural beauty products through an independent sales Strength force of over 3 million people
1.Lack of promotional activities through mass media 2.Depends on the network of individual sponsors on most of its Weakness distribution and available in very few stores
Opportunity
1.Develop deeper distribution network
2.Expanding in rural areas 3.Investing in R&D, launch of new products through innovation
1.Aggressive price competition from local and multinational players 2.Availability of cheap beauty products 3.Presence of many established brands at one place in the stores Threats thus giving customers variety
Competition
1.Avon 2.Amway Competitors 3.Lakme
doc_769076040.docx