Description
SWOT ANALYSIS OF ORIENT FANS
Orient Fans
Parent Company
C.K. Birla Group
Category
Electrical Equipment
Sector
Industrial Products
Tagline/ Slogan
Jab yeh chale mood circulate kare
Orient Fans is the largest manufacturer and exporter of fans in the USP country STP
Segment
Electric Appliances, Fans and Lighting
Construction companies, Telecommunication companies, Public Target Group utilities
Specialist in providing electrical appliances at reasonable price with Positioning high quality SWOT Analysis
1. Are the largest and oldest brand of fan manufacturersin India 2. Can find anyfanorlightingsolution to match your lifestyle need 3. Diversified into client segments 4. Manufacturing fans which save electricity 5. Green initiatives 6. State of the art customer service c enters Strength 7. Strong brand presence due to TVCs and print ads
1.Easily replicated models Weakness 2.The brand has limited global reach and now faces competition from
Air conditioning market
1.Expansion through Strategic Alliances 2. Diversifying into other electrical products 3. Population growth and urbanization is increasing the demand Opportunity 4. Focus on Technology Intensive Products 1.Maturing categories, products, or services 2. Competition from private firms 3. Lack of Innovative technolog Threats 4. Price wars Competition
1.Bajaj Electricals 2.Havells India Competitors 3.Khaitan Electricals Ltd.
doc_641277617.docx
SWOT ANALYSIS OF ORIENT FANS
Orient Fans
Parent Company
C.K. Birla Group
Category
Electrical Equipment
Sector
Industrial Products
Tagline/ Slogan
Jab yeh chale mood circulate kare
Orient Fans is the largest manufacturer and exporter of fans in the USP country STP
Segment
Electric Appliances, Fans and Lighting
Construction companies, Telecommunication companies, Public Target Group utilities
Specialist in providing electrical appliances at reasonable price with Positioning high quality SWOT Analysis
1. Are the largest and oldest brand of fan manufacturersin India 2. Can find anyfanorlightingsolution to match your lifestyle need 3. Diversified into client segments 4. Manufacturing fans which save electricity 5. Green initiatives 6. State of the art customer service c enters Strength 7. Strong brand presence due to TVCs and print ads
1.Easily replicated models Weakness 2.The brand has limited global reach and now faces competition from
Air conditioning market
1.Expansion through Strategic Alliances 2. Diversifying into other electrical products 3. Population growth and urbanization is increasing the demand Opportunity 4. Focus on Technology Intensive Products 1.Maturing categories, products, or services 2. Competition from private firms 3. Lack of Innovative technolog Threats 4. Price wars Competition
1.Bajaj Electricals 2.Havells India Competitors 3.Khaitan Electricals Ltd.
doc_641277617.docx