Description
SWOT ANALYSIS OF ORBIT CHEWING GUM
Orbit Chewing Gum
Parent Company
Mars
Category
Chewing Gum
Sector
Food Products
Tagline/ Slogan
A good clean feeling no matter what
USP
Global popular chewing brand
STP
Segment
People looking to have mint and gum
Target Group
Children and youth middle and upper class people
Positioning
Chewing gum for whitening teeth
SWOT Analysis
1.Popular brand name 2.Great taste and packaging 3.Easily available 4.Promoted as a healthy gum, can improve your dental hygiene and Strength health
Weakness
1.People believe chewing gum not good for health
1.Tap growing cities and retail chains 2.Have more variety and smaller gift packages Opportunity 3.More Shelf Space
Threats
1.Other competing gum brands
Competition
1.Happy Dent 2.Big Babol Competitors 3.Center Fresh
doc_874828306.docx
SWOT ANALYSIS OF ORBIT CHEWING GUM
Orbit Chewing Gum
Parent Company
Mars
Category
Chewing Gum
Sector
Food Products
Tagline/ Slogan
A good clean feeling no matter what
USP
Global popular chewing brand
STP
Segment
People looking to have mint and gum
Target Group
Children and youth middle and upper class people
Positioning
Chewing gum for whitening teeth
SWOT Analysis
1.Popular brand name 2.Great taste and packaging 3.Easily available 4.Promoted as a healthy gum, can improve your dental hygiene and Strength health
Weakness
1.People believe chewing gum not good for health
1.Tap growing cities and retail chains 2.Have more variety and smaller gift packages Opportunity 3.More Shelf Space
Threats
1.Other competing gum brands
Competition
1.Happy Dent 2.Big Babol Competitors 3.Center Fresh
doc_874828306.docx