Description
SWOT ANALYSIS OF ORACLE
Oracle
Category
IT Product
Sector
IT and Technology
HARDWARE AND SOFTWARE, ENGINEERED TO Tagline/Slogans WORK TOGETHER
Oracle provides a full spectrum of products for business right from ERP to hardware to USP JAVA/database
STP
Enterprises seeking IT solutions along with Segment hardware
Targets B2C as well as B2B customers for ERP, Target Group database, servers and technolgy frameworks
Positioning
One Stop Shop for your IT needs
SWOT
1) Best of the breed product suite through various acquisitions 2) Strong talent pool 3) Monopoly in enterprise databases Strength 4)Technological Innovation
1) Even after so many acquisitions, oracle is still percieved as a database and tools company and not an applications/ERP company by many Weakness 2) Highly Leveraged from acquisitions
1) Full hardware market is there o tbe tapped for Oracle through Sun Acquisition Opportunity 2) Too much dependancy on acquisitions
1) Integration issues due to aggressive Threats acquisitions
Competition
1) SAP 2) Microsoft Competitors 3) Hewlett Packard(Hardware)
doc_684008097.docx
SWOT ANALYSIS OF ORACLE
Oracle
Category
IT Product
Sector
IT and Technology
HARDWARE AND SOFTWARE, ENGINEERED TO Tagline/Slogans WORK TOGETHER
Oracle provides a full spectrum of products for business right from ERP to hardware to USP JAVA/database
STP
Enterprises seeking IT solutions along with Segment hardware
Targets B2C as well as B2B customers for ERP, Target Group database, servers and technolgy frameworks
Positioning
One Stop Shop for your IT needs
SWOT
1) Best of the breed product suite through various acquisitions 2) Strong talent pool 3) Monopoly in enterprise databases Strength 4)Technological Innovation
1) Even after so many acquisitions, oracle is still percieved as a database and tools company and not an applications/ERP company by many Weakness 2) Highly Leveraged from acquisitions
1) Full hardware market is there o tbe tapped for Oracle through Sun Acquisition Opportunity 2) Too much dependancy on acquisitions
1) Integration issues due to aggressive Threats acquisitions
Competition
1) SAP 2) Microsoft Competitors 3) Hewlett Packard(Hardware)
doc_684008097.docx