Description
SWOT ANALYSIS OF OOIL ORIENT OVERSEAS
OOIL Orient Overseas
Parent Company
Orient Overseas (International) Limited (OOIL)
Category
Transportation
Sector
Transportation and logistics
Tagline/ Slogan
We take it personally
USP
Hong Kong’s most recognized global brand
STP
Segment
Business which requires transportation and logistics services
Businesses which require marine container transportation and related Target Group logistics services
One of the world’s largest integrated international transportation and Positioning logistics companies
SWOT Analysis
1. Fleet of about 90 containerships with an overall capacity of some 390,000 20-foot equivalent units (TEU) 2. 270 offices in some 60 countries with 8000 employees 3. Industry leader in the use of information technology and ecommerce to manage the entire cargo transport process. Strength 4. Container terminal operations at strategic locations
1. Decreasing profit margins 2. Reduced capacity Weakness 3. Highly dependent on Asia for business
1. Joint venture with other players to gain economies of scale 2. Expand customer base geographically or through new services Opportunity 3. Available technology innovations
1. Deterioration in trading conditions 2. Increasing fuel prices Threats 3. Increasing competition
Competition
1. A.P. Moller-Maersk 2. China Ocean Shipping Company Competitors 3. China Merchants Holding Company Limited
doc_497800218.docx
SWOT ANALYSIS OF OOIL ORIENT OVERSEAS
OOIL Orient Overseas
Parent Company
Orient Overseas (International) Limited (OOIL)
Category
Transportation
Sector
Transportation and logistics
Tagline/ Slogan
We take it personally
USP
Hong Kong’s most recognized global brand
STP
Segment
Business which requires transportation and logistics services
Businesses which require marine container transportation and related Target Group logistics services
One of the world’s largest integrated international transportation and Positioning logistics companies
SWOT Analysis
1. Fleet of about 90 containerships with an overall capacity of some 390,000 20-foot equivalent units (TEU) 2. 270 offices in some 60 countries with 8000 employees 3. Industry leader in the use of information technology and ecommerce to manage the entire cargo transport process. Strength 4. Container terminal operations at strategic locations
1. Decreasing profit margins 2. Reduced capacity Weakness 3. Highly dependent on Asia for business
1. Joint venture with other players to gain economies of scale 2. Expand customer base geographically or through new services Opportunity 3. Available technology innovations
1. Deterioration in trading conditions 2. Increasing fuel prices Threats 3. Increasing competition
Competition
1. A.P. Moller-Maersk 2. China Ocean Shipping Company Competitors 3. China Merchants Holding Company Limited
doc_497800218.docx